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A training session
Time out for practicals at the showroom
Weststar Associates, Authorised General Distributors of Mercedes-Benz passenger cars and commercial vehicles in Nigeria, recently played host to Mercedes-Benz dealers as well as dealer representatives from various African countries such as the Gambia, Rwanda, Ghana and Nigeria at a one-week product training programme in Lagos.
The global product training programme, organised in collaboration with Mercedes-Benz parent company, Daimler AG, was jointly coordinated by Abdul Ligali, head trainer, Weststar Associates and Uwe Strauss, certified global trainer for Mercedes-Benz Passenger Cars.
The primary focus of this year’s training was to equip sales staff, customer relationship personnel and other Mercedes-Benz dealers with the technical knowledge needed for the incoming products to be launched later in the year; some of which include the new S-class, the X-class and the recently launched GLA and GLC.
One of the trainees, Roopak Gorajia, who is the Marketing Director, Akagera Business Group, Kigali, Rwanda, said: “It was quite an exciting experience, getting to interact with professionals from different countries while learning about the new Mercedes-Benz products and analysing various African markets.”
Since inception, Weststar has organised technical and non-technical training for staff, dealers, and customers in order to expand the knowledge base of all employees and meet the various needs of customers. An in-house training department was formally set up in 2012 to accommodate more trainees with over 2,000 participants attending various categories of training such as drivers training, product training, sales training, customer service relationship training, etc.
MD/CEO, Weststar Associates, Mr. Mirko Plath, while expressing satisfaction at the conduct of the training , said: “Considering the remarkable training facility we have here in Nigeria, we were pleased to host other countries as this has exposed us to networking opportunities and new perspectives on how to expand the Mercedes-Benz market in the country.”
