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It’s definitely going to be a double for MINI at the 2017 Frankfurt Motor Show in Germany as the brand from the BMW Group gets set to premiere the MINI John Cooper Works GP Concept as well as the MINI Electric Concept at the show.
While the MINI John Cooper Works GP Concept is coming with a clear focus on extreme dynamic performance, the MINI Electric Concept comes as a look ahead to locally emission-free driving fun even as the British premium brand prepares to present the diversity of its model programme and customisation options as well as the range of accessory and lifestyle products in Hall 11 of the Frankfurt trade fair centre.
The 2017 Frankfurt Motor Show in Germany officially opens on September 14 but media briefings and other related events would hold on September 12 and 13 with the BMW Group’s media briefing scheduled for September 12.
Undoubtedly, MINI is shaping the future of urban mobility by providing driving fun in increasing diversity and at the 2017 Frankfurt Motor Show, the British premium brand promises visitors an impression of how the unmistakable MINI feeling will develop in future to cover a broader range beyond the current model programme. Innovative concepts and technologies provide additional room for individual flair and highly emotional experiences while continuing to enhance the thrilling agility and exemplary efficiency that are typical of MINI.
The world premiere of the MINI John Cooper Works GP Concept promises to turn the brand’s stand at the Frankfurt Motor Show into a pit lane. The concept study conveys spontaneous readiness, offering a genuine foretaste of an extremely dynamic serial production model that is constantly able to demonstrate its race track suitability while at the same time reaching a new level of excellence in terms of driving fun in day-to-day traffic due to the fact that is approved for road use. Powerful proportions, expressive colours and exterior components that can be clearly seen to optimise both weight and aerodynamic properties – all this is already suggestive of outstanding performance properties.
The MINI Electric Concept to be showcased in Frankfurt for the first time embodies a whole new dimension of the brand’s characteristic go-kart feeling, now combining it with locally emission-free mobility. The concept vehicle conveys a message of sustainable urban transportation in MINI style while at the same time previewing a volume production model that will follow soon. The first purely electrically powered MINI to be manufactured in large-scale production will go on the road in 2019 – precisely 60 years after the classic Mini was first launched. It will make electro-mobility a highly emotional experience that combines driving fun, style and individual flair – as is characteristic of the MINI brand.
