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(By Olaolu Olusina)
Chery, the leading Chinese automobile brand, is now in good and safe hands with Carloha in Nigeria . Setting new standards with exciting innovations for the local market, Carloha Nigeria is changing the game with its unrivalled reputation as a provider of premium and high-quality vehicles to offer a great platform for Chery in Africa’s largest market.
Raising the bar of excellence in superior automobile service delivery in the country, Carloha Nigeria is leveraging on the exotic and eco-friendly Chery models already available in Nigeria to offer car freaks access to cutting-edge vehicles that combine state-of-the-art technology, superior quality, affordability, and unrivaled reliability.
Nigerians had received the news of Chery’s return to the Nigerian market with relief and excitement last year and the expectations became great as Carloha was revealed as the exclusive dealership thus boosting the confidence of Nigerians in Chery.
Announcing its appointment as the exclusive authorised dealer of Chery automobile for the Nigerian market, Carloha Nigeria had described the strategic partnership as a significant landmark in the expansion and growth of both organisations in the Nigerian automotive industry.
Director of Sales and Marketing at Carloha Nigeria, Joseph Omokhapue, in a statement, said, “This strategic alignment is in consonance with Carloha’s commitment to offering our numerous customers the best quality vehicles that exceed their needs and expectations. Indeed, Chery’s global scorecard in providing high-quality and innovative automobile line-up is in sync with Carloha’s vision of quality vehicles to DRIVE THE WORLD!”.
Omokhapue also maintained that the appointment will offer Carloha the opportunity to provide the full range of Chery models, including SUVs, sedans and electric vehicles to meet the needs and preferences of the Nigerian market as he added that Carloha’s team of well-experienced sales and aftersales teams are well-positioned to provide professional advice, reliable aftersales backup and seamless vehicle purchase experience.
Also commenting on the new partnership, Vice President at Chery Africa, Heping Chen, said, “Chery is excited to partner with Carloha Nigeria and we believe that Carloha’s rich expertise and glaring commitment to providing exceptional customer service delivery, will add immense value to the success story of Chery in Nigeria. Together, we hope to raise the bar of excellence in superior automobile service delivery in Nigeria.”
Since the partnership deal was signed and sealed, Carloha Nigeria has stepped up its game in presenting Chery, with the exotic and eco-friendly models, to the Nigerian market as the new road machines in town, flaunting the beautiful designs, unique features and reliability of the Chery models already on ground for the local market.
AUTO REPORT AFRICA recalls that key highlights of the partnership between Carloha Nigeria and Chery Automobile include:
Expanded Product Portfolio: Carloha Nigeria will offer the complete lineup of Chery vehicles, providing Nigerian customers with a wide range of options to suit their needs and preferences.
State-of-the-Art Showrooms: Carloha Nigeria is committed to enhancing the car-buying experience with state-of-the-art showrooms that showcase Chery’s vehicles in a premium setting.
Certified Service Centres: To ensure that Chery owners receive top-notch service and maintenance, Carloha Nigeria promises to establish certified service centers to be handled by qualified technicians who have deep understanding of Chery vehicles nationwide.
Financing Options: Carloha Nigeria will work hand in hand with some financial institutions to provide attractive finance options, making it easier for customers to purchase their dream Chery vehicles.
Commitment to Sustainability: Chery Automobile’s commitment to sustainability aligns with Carloha Nigeria’s dedication to environmentally responsible business practices. Together, they aim to promote eco-friendly driving solutions in Nigeria.
Undoubtedly, the strategic initiative adopted by Carloha is giving more mileage to Chery in Nigeria, especially with acceptability and feasibility. within such a short time as opposed to what operates in the past. The new standards being set by Carloha for Chery therefore symbolise both the organisations’ dedication and commitment to providing innovation and top-class transport solutions to Nigerian automotive consumers , The combination of Chery’s superior product line-up with Carloha’s position as a premium automobile company is already redefining the automotive business terrain in the country.
BOLD STATEMENT AT INAUGURAL LAGOS MOTOR SHOW
Living up to all expectations as the authorised dealer of Chery brand of vehicles in Nigeria at the inaugural edition of the Lagos Motor Show which was held at the Tafawa Balewa Square (TBS), Lagos from February 16 to 17, 2024, Carloha really made good its promise at the two-day event as the latest Chery models such as the Arrizzo 5, Tiggo 2, Tiggo 4, Tiggo 7 Pro, and Tiggo 8 Pro on display attracted quite a lot of attention and interest from guests to the Chery exhibition stand at the motor show.
Chery also scored a big goal as its interactive exhibition stand was the cynosure of all eyes with guests testing their knowledge of the automobile with generous rewards for participants who went home with luxury gift items, thus adding a spice of touch, element of fun and excitement to the overall experience.
Standing proud among a host of other automobile brands, the Chery models on display shone like bright stars, especially with the attraction of the lively activities at the exhibition stand.
The guests were also treated to a feast for the senses, with exciting side attractions such as a drive-in event, motor stunts featuring antique cars, and Chery’s innovative experiential marketing initiative.
There was really no doubt that as a forward-thinking company, Chery highlighted its commitment to sustainability by showcasing eco-friendly models and initiatives aimed at reducing the environmental impact of transportation.
Carloha, with Chery on display, also used the occasion to reaffirm its position as a leader in the Nigerian automotive market, setting new standards for innovation, quality, customer satisfaction, as it looks forward to building on the success of its participation in the Lagos Motor Show by continuing to engage with customers, partners, and stakeholders to drive positive change in the automotive industry.
Chery’s participation at the inaugural Lagos Motor Show, no doubt, underscores its commitment to innovation, excellence, and customer satisfaction as the beautiful brand continues to set new standards in the automotive industry, offering a wide range of vehicles that combine style, performance, and affordability.
Carloha with Chery makes vehicle ownership easy and affordable as it offers a warranty of 6 years/200,000 km whichever comes first, and 6 years free maintenance package for the purchase of any Chery models.
Moreso, Carloha has state-of-the-art workshops with qualified expatriate engineers and technicians to ensure adequate after-sales services to all Chery customers.
WONDERFUL WEEKEND AT IKEJA CITY MALL
Chery appears unstoppable as it continues to thrill Nigerians with its unique qualities even as the beautiful designs of the eco-friendly models become irresistible . Between March 15 and 17, Chery took its electrifying spectacle to Ikeja City Mall with the exclusive display of Chery’s stunning lineup of vehicles. The three-day extravaganza captivated mall-goers, offering a firsthand glimpse into the future of automotive innovation.
The calm ambience and serenity with the cosy atmosphere of the Ikeja City Mall in the upscale area of Lagos were simply what visitors to the Chery extravaganza needed to escape from the scorching sun as they trooped in to catch a glimpse and even experience what the beautifully designed Chery models on display have to offer. Interestingly, the guests and visitors were classy in their own ways as they exhibited the niche segment of the society to which they belong.
With an array of sleek and sophisticated models on display, Chery’s commitment to elegance, performance, and cutting-edge technology became evident. From sleek sedans to versatile SUVs, the display catered to the diverse needs and preferences of modern drivers, embodying Chery’s unwavering dedication to excellence.
Commenting on the Chery display at the Ikeja City Mall, Omokhapue said, “We are thrilled to have hosted such a remarkable showcase of Chery vehicles at Ikeja City Mall. This event exemplifies our commitment to providing our customers with unparalleled automotive experiences, while also embracing the power of social media to connect and engage with our community.”
Throughout the weekend, attendees marveled at the craftsmanship and innovation evident in every Chery vehicle, experiencing firsthand the brand’s legacy of quality and reliability. From dynamic performance to state-of-the-art safety features, each model underscored Chery’s position at the forefront of automotive excellence.
The highlight of the event was the innovative social media challenge, inviting visitors to capture a moment with Chery’s captivating display and share it across their social media platforms. Participants were encouraged to generate likes and engagement, with the chance to win luxurious gift items courtesy of Chery.
The social media challenge generated a buzz of excitement, with participants eagerly sharing their experiences and showcasing their creativity. By harnessing the power of social media, Chery fostered a sense of community and camaraderie among attendees, while also offering a unique opportunity to win exclusive prizes.
TICKLING GUESTS AT FESTIVAL MALL
It was another great experience for lovers and patrons of Chery at the Festival Mall, Festac Town, Lagos, from April 11 to April 14, 2024,.
With exotic and eco-friendly Chery line-up on display, the beautiful Chinese brand won the hearts of many, setting pulses racing and hearts pounding with admiration from the teeming enthusiasts and curious visitors to the Chery display stand at the shopping mall..
As shoppers trooped to the Festival Mall for their weekend shopping, their attention was irresistibly drawn to Chery’s stunning showcase. From the sleek sedans to the rugged SUVs, Chery’s lineup of vehicles dazzled under the spotlights, showcasing cutting-edge design and innovative features that left visitors spellbound.
The highlight of the display was undoubtedly the overwhelming admiration from customers who thronged the Chery display. With excitement and smiles of approval, they explored every detail of the vehicles as the craftsmanship and performance which Chery has become renowned for became irresistible.
Chery representatives were also on ground to provide answers to questions and insights about the beautiful models even as they helped in arranging test drives for the curious customers. It was, indeed, an immersive experience that allowed guests to truly connect with the Chery brand.
Interestingly, the fun didn’t end at Festival Mall as it continued on social media platforms which buzzed with posts and photos capturing the excitement of the Chery display. From glowing reviews to snapshots of favorite models, enthusiasts shared their experiences, spreading the word far and wide.
Director of Sales and Marketing, Omokapue, who expressed satisfaction at the display at Festival Mall, reiterated the 6-years warranty or 200,000 km, whichever comes first, and six years of free comprehensive service on the Chery models , to make vehicle ownership easy and affordable.
ROADSHOW THAT ROCKED LAGOS
The fun that comes with Chery continued recently as Nigerians were dazzled by the excitement that Chery brings with the renowned automotive brand always coming with innovation and elegance .
With a roadshow that rocked Nigeria’s commercial capital, Lagosians, on Friday, April 26, witnessed a captivating procession of amazing and beautiful Chery models on display right from the Carloha showroom along the Gbagada expressway down to The Palms on Lagos Island through scenic routes, including the Third Mainland Bridge, Ikoyi, and Victoria Island, culminating in a vibrant celebration at The Palms.
Without any iota of doubt, the roadshow extravaganza, a testament to Chery’s commitment to engaging experiences, really showcased the brand’s latest masterpiece, the Tiggo 8 Pro,Tiggo 4 pro and Arrizo 5, in an unforgettable manner.
The highlight of the event was a unique “Sip and Paint” session led by a notable artist, who skillfully captured the essence of the Tiggo 8 Pro on canvas. Guests were invited to unleash their creativity as they painted their own interpretations of the iconic Chery logo, adding their personal touch to the artistic narrative.
The climax of the evening came with a breathtaking moment as Eben, acclaimed for his impressionistic prowess, unveiled his masterpiece – a stunning portrayal of the Chery Tiggo 8 Pro. The artwork, met with awe and admiration from guests, as it encapsulated the essence of Chery’s dedication to innovation, style, and sophistication.
The roadshow not only showcased Chery’s exceptional models but also celebrated the spirit of creativity and community. It provided a platform for guests to immerse themselves in the world of art and automotive excellence, forging unforgettable memories along the way.
Meanwhile, Carloha has expressed gratitude to visitors and guests at the Chery displays, reaffirming its commitment to delivering unparalleled automotive experiences and fostering meaningful connections with customers. With the resounding success of the Chery showcase, Carloha said it looks forward to continuing to set new benchmarks for excellence in the automotive industry.
CHERY
Chery is a global automotive brand committed to pushing the boundaries of innovation and design. With a rich heritage spanning decades, Chery has established itself as a pioneer in the automotive industry, delivering cutting-edge technology, superior performance, and unparalleled style. From sleek sedans to powerful SUVs, Chery offers a diverse range of vehicles tailored to meet the needs and aspirations of drivers worldwide.
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