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Hyundai is joining other automakers at the 2017 North American International Auto Show (NAIAS) in Detroit with three of its latest eco-focused models: the IONIQ Electric, IONIQ Hybrid and IONIQ Plug-in Hybrid. The Korean car maker will also showcase the 2017 Elantra at the event, though the Elantra had earlier been unveiled last fall .
The Detroit Show is important for Hyundai as it will offer it the opportunity to flaunt the IONIQ, which is the first and only car in the industry to offer a choice of three electrified powertrain options within a single platform.
Vice president of Corporate, Product and Digital Planning, Hyundai Motor America, Mike O’Brien, is already envisaging buyers’ response to the new car.
“IONIQ will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market,” O’Brien said, adding, “With outstanding powertrain flexibility, design, connectivity, and advanced technologies, IONIQ meets the needs of a large and growing group of buyers needing a highly efficient, low-emissions vehicle without compromise to their daily lifestyles.”
Other vehicles to be featured by Hyundai at the Show include 2017 Accent, Azera, Elantra, Elantra GT, Santa Fe Sport, Santa Fe, Sonata 2.0 T, Sonata Plug-in Hybrid, Tucson and Veloster Turbo.The 2016 Santa Fe NFL Wrap, 2017 Ioniq Plug-in Hybrid Electric Vehicle, and Ioniq Autonomous Vehicle will also be on display at the Hyundai pavilion.
