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Mercedes-Benz has appointed Bettina Fetzer as Head of Marketing . Fetzer, 38, who was most recently in charge of global products and brands PR at Mercedes-Benz Cars, is expected to assume her new position on November 1, 2018. She had also taken responsibilities in various positions in the communications department of Daimler AG
Commenting on Fetzer’s appointment, Britta Seeger, Member of the Board of Management for Mercedes-Benz Cars Marketing and Sales, said: “I am delighted to have gained Bettina Fetzer, a proven communications expert and outstanding executive as Head of Mercedes-Benz Marketing. Under her leadership, we will further develop the successful brand work of recent years as well as the digitization of our customer contacts.”
Mercedes-Benz Marketing is responsible for the internal and external marketing communications of the Mercedes-Benz brand. Its tasks include not only strategic brand management but also the worldwide conception, implementation and management of all communications activities and advertising strategies – for the various model series as well as for general topics of the Mercedes-Benz brand.
Bettina Fetzer has held various positions at the company since 2004. Among other things, she worked as the press spokesperson for smart and Mercedes-Benz, as head of Mercedes-Benz business communication and as head of global communication for Mercedes-Benz Cars.
In addition, as an ambassador, she supported the creation of the new “Leadership 2020” corporate culture. In her most recent position, she has played a major role in further developing press communication and brand communication at Mercedes-Benz Cars, pushed forward with digitization, utilized new influencers and platforms, and thus made Mercedes-Benz the media number one in its comparable segment.
