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Lovers of Mercedes-Benz in Nigeria as well as beauty enthusiasts have something exciting to look forward to in the coming weeks. This is as Weststar Associates Limited , authorized general distributor for Mercedes-Benz, Chrysler, Dodge, Jeep and RAM in the country, has concluded arrangement with a PR firm, World PR Media, to host the maiden edition of the Mercedes-Benz World PR Beauty Business week.
The exhibition of various beauty products and services, scheduled to hold from May 17 to 19, 2017 at the Mercedes-Benz Center, Gottlieb Daimler road, Ikate (third roundabout), Lekki, Lagos will also see visitors take a tour around the luxurious Mercedes Benz vehicles in the showroom.
The three-day event, according to a statement , is focused on the ‘Shea Butter Innovation’ and is geared towards enlightening stakeholders with the latest trends in the beauty industry. Weststar said the event is part of the activities centred on supporting locally manufactured merchandises, especially in the world of beauty.
Announcing the partnership in the statement, the MD/CEO, Weststar Associates Limited, Mirko Plath , said: “Mercedes-Benz as a brand encompasses beauty in all forms, from the inside out, while maintaining premium service, distinctive design philosophy and the implementation of the most advanced technology. In line with this enthusiasm, we are pleased to announce this partnership.”
The CEO World PR, Mrs. Tayo Afolabi, advised interested beauty enthusiasts, make-up artists and beauty entrepreneurs to register to participate in the exhibition and register early for an opportunity of attending the Master-class sections to be hosted and chaired by top professionals in the beauty and business sectors.
Mercedes-Benz is known for its unique luxury styling and aesthetics, which is also applicable to the ever-evolving, dynamic beauty industry as there is a constant search for new ways to represent this vibrant and expanding lucrative sector.
Weststar said at Mercedes-Benz, one key secret to success as well as maintaining the top spot as one of the best automobile manufacturers in the world is providing state of the art luxurious vehicles while preserving an outstanding quality of mobility, service and safety.
