..:: AUTO REPORT AFRICA ::..
Related Articles
Toyota GAZOO Racing, the in-house brand responsible for motorsports activities administered by Toyota Motor Corporation, Thursday in Toyota City, Japan, announced its schedule for 2016 and as well unveiled a new logo for the brand.
Motorsports events offer a crucial means of conveying the excitement of driving, and are at the heart of Toyota’s efforts to foster a greater following of car fans and enthusiasts.
By conducting these activities under the umbrella of Toyota GAZOO Racing, Toyota believes it can focus on developing its people and improving its products, thereby contributing to the creation of ever-better cars.
According to the outlines which are contained in a statement obtained by AUTO REPORT AFRICA, In 2017, Toyota will return to the FIA World Rally Championship (WRC). Preparations are ongoing, with a rally vehicle based on the Yaris compact hatchback currently being developed to meet FIA 2017 regulations.
Under the Toyota GAZOO Racing team name, Toyota will also participate in the FIA World Endurance Championship (WEC), the Nürburgring 24 Hours endurance race, and the Japanese Rally Championship.
In WEC, 2016 will see the debut of the new Toyota TS050 Hybrid race vehicle, with which the team will aim to recapture the series championship and achieve its first win in the 24 Hours of Le Mans this June. The TS050 Hybrid utilizes a new hybrid system developed at Toyota’s Higashi-Fuji Technical Center. In the 2016 Nürburgring 24 Hours endurance race, Toyota will celebrate its tenth year of participation by entering three cars: the Toyota C-HR Racing, and the Lexus RC F and RC.
In the U.S., Toyota will continue to compete in NASCAR events. In South America, Toyota will support Toyota Auto Body Co., Ltd., who will participate in the Dakar Rally in early 2017.
Meanwhile, in Japan, Toyota said it will participate in the Super GT and Super Formula series, both of which are in the top tier of motorsports events within Japan, and will also compete in the Super Taikyu series with the 86 coupe.
As part of its initiatives to cultivate young drivers who hope to compete in high-level international racing events, Toyota will continue to run the Toyota GAZOO Racing Rally Challenge Program for rallies, and the Toyota Young Drivers Program (TDP) for races.
Toyota will also actively try to raise awareness of automotive culture, creating a new generation of car enthusiasts in the process. Key to these efforts will be a wide range of participative, informal motorsports events targeting participation by ordinary customers, such as the Toyota GAZOO Racing 86/BRZ Race, Toyota GAZOO Racing Netz Cup Vitz Race, and Toyota GAZOO Racing Rally Challenge. Additionally, Toyota will collaborate with dealers nationwide to hold a variety of interactive events at circuits and similar venues.
Furthermore, by utilizing digital platforms and social networking sites, Toyota will continue to share information about upcoming races, rallies, and events. Additionally, Toyota will share information on its lineups of tuned and performance models, such as the GRMN and G’s series, which have been adapted based on racing and rally experiences.
A new logo for Toyota GAZOO Racing activities was also unveiled on Thursday, along with a unified color scheme that will be implemented for all vehicles that race in WRC, WEC, the Nürburgring 24 Hours endurance race, and the Japanese Rally Championship.
Going forward, the statement said Toyota will continue to work together with its affiliates to create fun and exhilarating experiences that publicly raise the profile of motorsports.
