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Renault is deploying no fewer than 300 vehicles as the official partner of the 2019 Cannes Film Festival which opens this Tuesday in the French city of Cannes. For the 36th consecutive year since 1983, Renault is partnering the world-famous Cannes Film Festival and the special relationship illustrates Renault’s commitment to the cinema for over 120 years.The Cannes Film Festival is joining forces with Renault, once again, for the 72nd edition of the event, which opens this Tuesday, May 14 and runs till May 25.
The official fleet will be made up 300 Renault vehicles, of which 170 Renault Espace and 60 Talisman. The line-up will be rounded out by a full-electric “image” fleet with Renault ZOE and Twizy. Renault will organise over 20,000 rides to film viewings and interviews, from the airport to the Croisette and to the feet of the red carpet.
The cinema offers unrivaled international media visibility worldwide, be it in China, Brazil, India, Latin America or Russia.
Commenting on the partnership, Director of Public Relations at Groupe Renault, Claude Hugot, said,”It is a true asset for the Renault brand and our vehicles, through which we can showcase our technology and our refined design in media around the world.”
Every year, some 40 Renault vehicles feature in 200 TV shows and films, including recently in the French series Baron Noir and Dix pour Cent and the films Woman at War by Benedikt Erlingsson and Vision by Naomi Kawase.
The Alpine A110 in Claude Lelouch’s new film
According to Hugot, “This year, the Alpine A110 played a fantastic role in The Best Years of a Life, the latest film by Claude Lelouch with Jean-Louis Trintignant and Anouk Aimée, presented outside of competition and released in cinemas on May 22. Lelouch is a film legend and the only French director to have won the Palme d’Or and the Oscar for best foreign-language film for A Man and a Woman in 1966.”
Renault, a partner to cinema for over 120 years
The story goes back to 1898, when the Lumière brothers set up their first film studios near the Renault factory on Île Seguin in Boulogne-Billancourt. As a result of the close ties forged by the two families, Renault became the preferred partner of actors and directors. Renault’s Voiturettes appeared in the first ad films and later in films by the likes of Georges Méliès, Julien Duvivier, Jacques Tati, Claude Sautet, Steven Spielberg, James Cameron and Wim Wenders.
Today, in addition to Cannes, Renault is a partner of Unifrance, the Ateliers de Beaune workshops and France’s César film awards, as well as the festivals of Deauville, Lyon Lumière, Alpe d’Huez, Cabourg and Angoulême.
Cannes 2019: Almodóvar, Tarantino, Dolan, Loach and the Dardenne brothers in competition
The 72nd Cannes Film festival promises to be an excellent edition, with Alejandro González Iñárritu chairing the jury and French actor Édouard Baer hosting the awards ceremony. Pedro Almodóvar will be representing Pain and Glory, while the films in competition include the highly awaited Once Upon a Time in Hollywood by Quentin Tarantino, Matthias & Maxime by Xavier Dolan, The Young Ahmed by Jean-Pierre and Luc Dardenne, and Sorry We Missed You by Ken Loach, as well as Parasite by Bong Joon-Ho, Mektoub, My Love: Intermezzo by Abdellatif Kechiche and A Hidden Life by Terrence Malick.
