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German luxury carmaker, Porsche, said it is expanding its online communication with the creation of a new web TV , “9:11 Magazine”. The nine minutes and eleven seconds of technology, lifestyle and sports channel, according to a statement issued in Dubai on Monday, is available at 911-magazine.porsche.com as the sports car manufacturer promises to present entertaining and useful information on a range of topics.
Porsche listed the subject matters to be featured on the channel to include the presentation of new cars, to Porsche experiences and key milestones in the company’s history.
“The web TV format supplements the Porsche customer magazine “Christophorus” and will also be published five times a year in German and English language versions. The “9:11 Magazine” also offers a special service to online editors, as they will be able to use complete episodes or repurpose individual segments for their own content requirements. Additional footage material and pictures are also freely available for journalistic purposes,” the carmaker said.
Josef Arweck, Vice President Communications of Porsche AG, said: “The 9:11 Magazine sparks emotions, ably explains technical and technological developments and provides interesting insights into the past, present and future of Porsche. People are at the heart of the magazine. They tell stories that are supposed to reach and be remembered by the viewers.”
Explain the concept of the channel, Porsche said: “Take Walter Röhrl as an example: Featured in the first magazine episode themed “Courage”, the two-time rally world champion and best racing driver of his day describes the legendary night of Arganil – and how he as a newcomer outclassed the entire world elite. This is followed by a segment focused on the 911’s most courageous colour, whilst the “Courage to take time off” part of the show depicts the journey through the spectacular Scottish countryside in the Porsche Panamera. The courageous approach of Porsche’s developers is documented with a focus on transaxle models. “Pure”, the second episode of the TV-magazine, will be dedicated to the iconic 911 sports car.
“The “9:11 Magazine” is another building block in the range of digital information platforms offered to journalists, online and social media content providers by the Porsche Communications department. Central to this is Porsche Newsroom (newsroom.porsche.com), an online portal which combines a corporate blog, online magazine and social media hub in one.
“Additionally, real time updates can be found on Twitter via: The @PorscheNewsroom handle, which provides information on all topics related to the brand, @PorscheRaces for updates on GT motor sport activities, @Porsche_Team for the latest on Porsche’s LMP1-team. The Stuttgart-based manufacturer also has its own channel on “Drivetribe”, the online community created by former Top Gear makers Clarkson, May and Hammond. Whilst additional content, such as exclusive images is available via the @porsche_newsroom Instagram account.”
