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A fresh market offensive that will target urban youths in Nigeria with specialised products is in the works at PAN, the Kaduna-based assemblers of Peugeot range of vehicles.
AUTO REPORT AFRICA reliably gathered that the move is in line with one of the growth plans of the company to woo the younger generation with specialised products. Insider sources at PAN headquarters in Kaduna hinted that preparations are in top gear for the formal launch of the new product, the Peugeot 301 Midlife, which is a successor to the sedan, Peugeot 301, that emerged the 2016 Car of the Year (COTY) at the last edition of the Nigeria Automotive Journalists Association (NAJA) annual awards in Lagos.
Although the Peugeot 301 Midlife had earlier been launched in some other markets, a sneak peak of the new model for Nigeria reinforces its qualities as it is coming with striking features that will definitely excite the Nigerian customers.
The plan, according to feelers from PAN, is to position the new Peugeot 301 Midlife as a run-away success that will guarantee individual and fleet customers returns on their investments. Coming with the latest stylistic codes of the Peugeot brand, the exterior is laced with striking vertical grille, body-set spotlights even as neat adjustments embody the sturdiness of the car.
