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Zverev and LIQUI MOLY are taking part in the 2020 MercedesCup. The lubricant specialist will also be a major player in 2021 and 2022.
LIQUI MOLY, the German lubricants and additive manufacturing company, has extended its sponsorship of the ATP tennis tournament till 2022.
Restating the commitment of the specialist brand as the premium sponsor of the MercedesCup, LIQUI MOLY Marketing Manager, Peter Baumann, said, “The MercedesCup offers LIQUI MOLY an ideal opportunity to position our brand perfectly at a top-quality sporting event.
“And because we are not a fan of one-day wonders, but always strive for long-term partnerships in all business areas, it is therefore a logical step for us to continue the cooperation for another three years up to 2022,”
The collaboration began in 2012. At that time, the tournament in Stuttgart was still a clay-court tournament. Three years later, the surface was switched to grass.
“This has given the tournament an
enormous boost and it continues to develop extremely positively,”
Baumann said about the event, which is a fixed part of the ATP World Tour. This year, it will be held from 6 to 14 June.
In Stuttgart, the brand will be shown on the boards along the back and sides of the court, i.e. in prime view of the cameras – a key factor
for a correspondingly high presence in the media. Once again, more than 110 journalists from Germany and abroad will be reporting from the tournament.
The MercedesCup is broadcast in over 20 countries worldwide.
A seven-figure audience is guaranteed, as proven by previous
tournaments. And LIQUI MOLY is exclusively the only lubricant brand to be involved.
Tournament director Edwin Weindorfer is also looking forward to continuing the cooperation that began eight years ago.
“The economically highly successful company is a very important partner, not only for the MercedesCup but also for numerous other sports. With this
in mind, we are very proud that our cooperation with LIQUI MOLY has
lasted so long,” Weindorfer explained.
