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Kia Motors Nigeria is set to reward customers for their loyalty over the years. The company has therefore rolled out an exclusively special programme to reward its car owners with up to 25 per cent discount on all repairs for old models.
The programme, according to Kia Nigeria, is aimed at offering greater value, convenience, and support to customers who have owned a Kia car for five years or more. It offers waivers ranging from 15 per cent to 25 per cent on service cost and genuine parts. These discounted pricings are premised on the years of Kia ownership, as it progressively reduces the cost of maintenance based on the years the car has been in operation.
More often than not, old car owners are faced with the increasing cost of ownership owing to the depreciating parts of the cars and the need to continuously replace them to keep their vehicles in top condition. To ensure that its customers have the best experience with their old cars at an incredibly affordable price, Kia has therefore launched the Kia Ownership Rewards Programme tagged KORP. The programme is available on parts and labour charges, basic maintenance, battery replacement, select suspension and air conditioning parts, brakes, routine service parts amongst others. Additionally, the old Kia owners will be entitled to special discounts on bodyshop repairs and painting.
Explaining the idea behind the reward programme, Chief Operating Officer, Kia Motors Nigeria, Sanjay Tatpati, said, “In line with our effort to foster ‘peace of mind’ in our customers and engage them meaningfully to drive affinity with Kia through service programs that speak to them rationally and connect them emotionally to our brand with the implementation of exceptional services, we have added this value-added service, KORP to our service portfolio to drive customer satisfaction at its peak.
“This underscores our commitment to our brand’s global initiative, the ‘Promise to Care’; our service philosophy to offer service excellence and exceptional customer experience. We have been offering various value-added services in the last four quarters to engage our and this one is for our proud KIA owners who are enjoying their rides for a long time. This program is set to reward them throughout the vehicle’s lifecycle.”
Tatpati further added that with the introduction of ‘KIA Ownership Rewards, “we are setting a new benchmark in the auto industry.”
According to him, “This programme will substantially bring down the cost of maintenance as their Kia vehicles get older. Coupled with the unbeatable quality of Kia Motors Nigeria’s after sales service, KORP will provide greater value for our customers.”
