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Kia Motors Corporation said on Monday that it would be supplying hundreds of vehicles to UEFA (Union of European Football Associations) to assist in the running of the forthcoming 2016 UEFA European Championship.
The Korean auto giant made the disclosure at the vehicle handover ceremony held at the Saint-Denis stadium in France, ahead of the start of the UEFA EURO 2016™ tournament on 10 June.
A statement obtained by AUTO REPORT AFRICA said as an official sponsor of the quadrennial tournament, Kia Motors has supplied a fleet of 447 vehicles to transport national football teams, referees, officials, delegates and VIPs during UEFA EURO 2016™. More than 80 delegates from Hyundai-Kia Motors and UEFA took part in the ceremony in Saint-Denis.
The statement issued in Seoul added that as the official automotive partner of EURO, Kia is providing tournament vehicles to the Organizing Committee, explaining that the 447-strong fleet includes the Sportage crossover, Optima sedan, Sorento SUV, Carens compact MPV, Soul urban crossover and the Europe-exclusive cee’d model family.
In addition to the official vehicle fleet, Kia has also launched its ‘Kia Roadside Assistance Team’, providing 24/7 support throughout UEFA EURO 2016™. It will provide a range of services to ensure the safety and convenience of drivers and passengers of all its official vehicles.
Speaking at the vehicle presentation ceremony, Guy-Laurent Epstein, UEFA Events SA, Marketing Director, said: “Thanks to our partnership with Kia Motors since 2008, the UEFA European Championship has continued to grow and is established as one of the biggest sporting events in the world. We are truly grateful for their support.
“Like us, Kia Motors is striving to be the best at what they do. This is self-evident in the excellent fleet of vehicles they’ve provided, ensuring smooth operations and enhancing mobility. By maintaining their support of the UEFA European Championship, we hope to help Kia drive sales and enhance their brand value.”
Also speaking at the ceremony, Yong-Won (Bryan) Cho, Vice President of the Overseas Marketing Group at Kia Motors Corporation, said: “The UEFA European Championship is one of the biggest football tournaments in the world and is followed by millions of fans. Everyone at Kia is very excited to be involved in such a popular sporting event, which helps bring people around the globe closer to the Kia brand and understand our values as a maker of quality cars for the young-at-heart.”
In the build-up to UEFA EURO 2016™, Kia said it will announce a series of events and activities to engage members of the public with their favorite teams and countries throughout the tournament.
