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Kia Motors’ hard-earned reputation for delivering world-class quality and reliability across its model line was reinforced on Thursday when Strategic Vision named Kia the highest quality brand under $26,000 (in a tie) in the research-based consultancy’s Total Quality Impact (TQI) study.
Leading the way for Kia were the Sorento and Sedona (known as ‘Grand Carnival’ in some countries), which achieved the highest TQI scores in the mid-size CUV and minivan segments (in a tie), respectively.
“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America, in a statement issued in Seoul, Korea. “The Sorento and Sedona are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”
The statement explained that Strategic Vision surveyed more than 39,000 new-car owners to select the winners of this year’s Total Quality Impact awards. It added that owners surveyed praised the Sorento for its excellent value and premium interior design, while others gave the Sedona high marks for its innovative features, interior craftsmanship, and performance.
“Kia’s focus on design and technology has nurtured the belief that customers have in the thoughtfulness and quality of their products,” Alexander Edwards, President of Strategic Vision, was quoted as saying, adding, “The Total Quality Award winners, and other well-performing models like the Optima, point to the success that Kia has had in this regard.”
