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Fiat Chrysler Automobiles (FCA) has announced the appointment of Ismaeel Hassen as CEO for South Africa as it re-assigned the out-going CEO, Pierre Martin Bos, to Morocco to head up that market.
The appointments are part of the company’s restructuring efforts across some African markets.
“The global pandemic has placed many challenges on the global automotive industry, along with many new opportunities,” said Pierre Martin Bos, out-going CEO of FCA South Africa. “While I am incredibly sad to have spent such a short time in South Africa, Morocco is closer to my home in France and the market opportunities there are exciting for both myself and FCA. I have every confidence that FCA South Africa is in very good hands with Ismaeel at the helm.”
No stranger to the FCA family, Ismaeel returned to South Africa in August last year after spending just over a decade in the Middle East launching many of the FCA brands and developing the network with General Distributors. His experience extends across Sales, Product, Marketing, Logistics and Aftersales – knowledge that will be invaluable in growing these areas of FCA in South Africa.
“FCA has an amazing portfolio of brands that provide a product for every customer profile. I was as excited to return to South Africa as I am with this new opportunity to lead these prestigious brands in SA as well as Right Hand Drive Africa,” said incoming CEO, Hassen. “I know I can make a positive and immediate difference to these exciting brands. I will be working closely with our current and future network partners to ensure that we re-affirm our presence and commitment to the market, offering global award winning products with aggressive consumer offerings within a customer-centric best-in-class network.”
Hassen holds an MBA from the University of Wolverhampton in the United Kingdom. His appointment takes iimmediate effect.
