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Indications have emerged that Isuzu bakkies are pushing up the market share for Isuzu in Zimbabwe as sales figures recently released are pointers to the fact that Zimbabweans really love their bakkies, especially the Isuzu Double Cab bakkie.
According to the sales figures for 2018, a quarter of the bakkies sold in Zimbabwe for that year were Isuzu which Increased the Isuzu market share from 18.5 per cent in 2017 to 25 per cent in 2018.
Double Cab bakkie sales more than doubled compared to the previous year – with a massive 112 per cent increase in the East African country. The Extended Cab, also known as the King Cab in Zimbabwe, followed suit resulting in Isuzu leading the market in this sub-segment too.
Commenting on the development, Autoworld Harare Dealer Principal, Alison de Klerk, said customers have confidence in Isuzu products and enjoyed its reliability and durability.
“Isuzu offers great value for money compared to similar products in the market. The vehicles are reliable, durable and the brand name is one they can trust,” said de Klerk.
She also commended the performance of the Isuzu mu-X Isuzu’s new SUV contender, the mu-X, which was launched to the Zimbabwean market in September last year, adding that Autoworld’s two branches in Harare and Bulawayo strive to keep customers happy.
Leading by example, the dealership said it is dedicated to providing a unique, world-class automotive sales and service experience – retaining customers for life and ensuring that Isuzu is with their customers for the long run.
“For the last few years we have been working on our aftersales service, as well as our values as an organisation. We still service vehicles that are out of warranty – some vehicles with high mileages like 700 000 km still come back to us for servicing.
“It’s all about having a culture of honesty and integrity combined with a solid and reliable brand like Isuzu,” said de Klerk.
