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……Promises a win-win relationship
… Our cars are very rugged, suitable for African roads – Estelle Fei
Olaolu OLUSINA (olaolu.olusina@autoreportafrica.com )
Dorcen Automotive Manufacturing Group, a leading Chinese car maker, has restated its commitment to fully launch out into the African markets, saying its cars are elegant, rugged and suitable for the African roads.
Maintaining its determination to ensure a win-win business relationship with its distributors and agents in Africa, the company said it was in the process of appointing major distributors and agents to handle the sales and marketing of the Dorcen range of cars across Africa.
In an exclusive chat with AUTO REPORT AFRICA from her base at the Jintan Industrial Park, Changzhou City, Jiangsu Province, China , Country Sales Manager, Dorcen Auto, Estelle Fei, listed the main products from Dorcen Auto to include the Dorcen E20, Dorcen Pick-up T5 and the Dorcen SUV range, which includes the G60, G60s, G70, and G70s.
The Dorcen Auto Sales Manager affirmed that her company was fully set to launch its new Chinese automobile brand into the African markets with the ongoing search for reputable and experienced dealers, distributors and agents of its cars across the continent.
Dorcen Auto, which owns two state-of-the-art manufacturing facilities in the Jiangxi and Jiangsu provinces of China, has also perfected moves to woo African women with the Dorcen E20, a fully electric and smart car, which is very suitable for women.
Already, the Dorcen Pick-up T5, which is increasingly becoming popular in the lucrative light commercial vehicle (LCV) segment of the market for its ruggedness and adaptability to the tropical African roads and conditions, is being positioned for the African markets.
Last October, Dorcen Automotive Manufacturing Group began an ambitious move to become a player in the highly competitive global auto market by appointing major distributors for its global operations and the ongoing move to fully launch into the African markets is a continuation of the company’s global drive.
Explaining the unique features of the Dorcen Auto brand , Fei disclosed that the cars come with one-button start, self-priming door, automatic shifting, front and rear reversing images, panoramic sunroof, front and rear radar, auto-sensing rearview mirror, electric memory function seat, with the largest size inside SUV.
She added that the Dorcen Auto brand also boasts spacious interior design and elegant outlook which matches the designs of luxury car brands anywhere .
Stressing the importance of the African markets to her company, Fei said, ” Africa is a very good potential market with large population, our price is not high and our cars are very suitable for the African roads.”
Maintaining that Dorcen Auto is quite interested in the entire African markets, Fei said, “All African countries are our target,” adding, “we have already started the process of appointing distributors across Africa .”
