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Leading automobile dealership in Nigeria, Coscharis Motors, Wednesday in Lagos , launched the All-new Ford Territory mid-size Sport Utility Vehicle into the Nigerian market. Coscharis Motors, which holds the exclusive franchise for Ford vehicles in the country, introduced the elegant model at a media/customer event which held at the new Ford showroom inside itts newly-opened Coscharis Plaza on Adeola Odeku Street, Victoria Island, Lagos. 
Welcoming the company’s select customers and media partners to the unveiling of the All New Ford Territory officially into the Nigerian market, Deputy Group Managing Director, Coscharis Group, Mr. Fred Amobi, said the launch was part of the company’s corporate objectives to continually deliver value to its stakeholders in any industry in which it finds itself as players.
Amobi maintained that Coscharis Motors, the Coscharis Group’s flagship subsidiary and the exclusive representative of the iconic Ford brand in Nigeria “is today laying emphasis on the leadership status within the Nigerian automobile ecosystem with the introduction of the All New Ford Territory today.”
He stated further: “Ford Territory is a midsize SUV designed for tech savvy automobile enthusiasts. This vehicle is sure to satisfy the work and leisure needs of our customers and other stakeholders alike.
”As with all the brands and nameplates that we represent in Nigeria, Coscharis Motors has invested heavily on both human and material resources in order to ensure that all necessary support including; workshop equipments, certified OEM trained technicians and OEM approved original parts and accessories required to keep the vehicle in top shape, for optimum performance at all times, are readily available.
”Our steadfastness in the regular introduction of new innovative products into the Nigerian automobile industry underpins the level of confidence we repose in the possibility of a revamped national economy. This is also evidenced in our huge investment in our automobile assembly plant located in Awoyaya, Lagos, where we currently assemble the Ford Ranger and other brands.
”With a sense of humility, I am excited to say that our product line-up is one of the strongest and most diverse in Nigeria, but with the introduction of the Ford Territory, it is clear that we will keep dominating the automobile sector of the market.
”We hope that the market’s huge acceptability of the Ford Territory, which is being introduced today, will motivate us to add the nameplate to the list of our locally assembled Ford vehicles in our stable. This will surely translate into opportunity for more job creation, manpower development and reduced product price amongst other things.”
Amobi therefore re-assured all the company’s customers and stakeholders that “Coscharis Motors has put all necessary measures in place to ensure that you enjoy the best ownership experience when you purchase the All New Ford Territory.”
He implored them to explore the opportunity of being one of the first set of Nigerians to experience the new Ford Territory as he encouraged them to book for a test drive of the new Ford vehicle they can afford.
Also present at the official launch were top Managers of Coscharis Motors led by the Manager, Marketing & Communications, Mr. Abiona Babarinde; Brand Manager, Mr. Fedlix Mahan and Marketing Manager, Cletus Aregbeshola and others.
