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It was a show of strength, toughness and endurance at Ford Strongman Challenge event, which took place during the 2018 FitFam Fest held at the Hardrock Café, Victoria Island, in Lagos recently.
The Ford Strongman Challenge, which was co-sponsored by Ford Motor Company and Coscharis Motors Plc, featured a number of activities including power lift, dead lift and tyre flip. Participants had to push themselves to the limit whilst trying to outperform each other in the bid to stand true to the age long Ford Ranger brand slogan, “Built Ford Tough.”
At the end of the event, Jimmy Abah emerged the overall winner, clinching the star prize of N100,000, courtesy of Coscharis and Ford. While presenting the prize to the winner, the General Manager, Marketing and Corporate Communications, Coscharis Motors, Abiona Babarinde, said “Coscharis Motors Plc and Ford Motor Company are proud to be part of the FitFam Fest and the Ford Strongman Challenge in particular. The challenge resonates with the toughness of the Ford brand, especially the Ranger. A bit of this was seen in the way the Ford Ranger bulldozed its way through those heaps of beach sand to get to the challenge arena where the event took place.”
Five other contestants won consolation prizes of one month free gym membership also courtesy of Coscharis and Ford.
While receiving the N100,000 cheque, Jimmy, who was visibly very excited for emerging tops at the competition said, “I am thankful to Coscharis and Ford for this prize money. I really did not see it coming, I just came here to compete and have fun but now I am going home with the sum of one hundred thousand naira. I also want to give a massive thumbs-up to the organisers of the FitFam Fest for consistently putting this wonderful event together every year.”
Eniola Sobo, representing Fritz International Development Company, the organisers of the FitFam Fest event, said that he was impressed by the massive turn out of participants for this year’s edition of the event and also thanked Coscharis and Ford for their sponsorship support.
“We are excited at the massive turnout of participants for this year’s event. We are most elated to have Ford and Coscharis on board as the sponsors of the Ford Strongman Challenge category,” he said.
Coscharis Motors is a foremost automobile dealership and the sole dealer of Ford brand of vehicles in Nigeria.
