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Cadillac said it sold 29,738 units globally in May 2017, an increase of 33.8 percent – driven by strong year-over-year growth in all markets, stressing that May marked its 12th consecutive month of double-digit growth, even as the brand continues with the execution of its globalisation strategy.
While Cadillac sales have increased 32 percent globally year to date, in the midsize luxury crossover category – the industry’s strongest segment – the sustained popularity of the acclaimed XT5 has resulted in a 43.6 percent sales increase so far in 2017. The new luxury crossover was the brand’s best seller worldwide in May, totaling 11,735 units, according to a report issued by General Motors. In addition, sales of Cadillac’s ATS sport sedan and coupe models grew 45.2 percent for the month, while the XTS luxury sedan rose 20.7 percent.
The statement said despite continued contraction in the US market for luxury sedans, which represent the mainstay of the Cadillac product portfolio at present, Cadillac achieved strong growth in the U.S. in May, with sales increasing 9.2 percent. This was achieved due to the strong demand for the XT5 and iconic Escalade models. The average transaction price for a new Cadillac in the U.S. in May continues to remain above $54,000, the second highest amongst major luxury automotive brands.
In Asia, the brand grew over 65 percent, thanks to a robust performance in China, South Korea and Japan.
“Cadillac has earned double-digit monthly gains in global sales growth for an entire year,” said Cadillac President, Johan de Nysschen. “Not only have we increased sales volume with the success of vehicles such as the XT5 luxury crossover, but we also continue to see consumers selecting a richer mix of models, keeping Cadillac’s average transaction prices amongst the highest for a mainstream luxury brand.”
