NORTH AFRICA

Climb mountains, overcome obstacles and embark on a wilderness adventure: Mercedes-Benz is breaking with the expectations of SUV communication. The campaign to launch the new GLA turns the usual advertising cliché on its head. Under the title “Designed for the Wilderness. Enjoyed in the city.” it plays humorously with the ...

From a single model to a comprehensive, diversified range with 6.5 million customers, Dacia has transformed the automotive sector since 2005 to the present day. Dacia looks back over 15 years of a true success story, from the launch of the Logan in Europe to the 100 per cent electric ...

  While getting struck by bird poop may be a sign of good luck in many countries, bird poop landing on your car can have more serious consequences, for your paintwork. Fortunately, Ford vehicles are tested for just this eventuality, with the help of artificial bird poop. The laboratory-developed synthetic ...

Hyundai’s highly successful Tucson SUV recently surpassed the major milestone of one million unit sales in the U.S. market. The Tucson nameplate entered the U.S. market in 2004 and has spawned two all-new model generations since its introduction, in 2010 and 2016. Within Hyundai’s formidable SUV line-up, Tucson is our ...

  “Hello everyone. “Today, based on our financial results and forecast, I would like to share with you my thoughts on how Toyota intends to confront the COVID-19 crisis. “Since my appointment as president in 2009, Toyota has faced numerous crises. In overcoming them, I believe that our company has ...

  Toyota Motor Corporation (TMC) – the parent company of Toyota South Africa Motors (TSAM) – Tuesday, reports an increase in its net income for the first quarter of 2020 even as it claimed 24.2 per cent of the local market share in South Africa with 130, 072 vehicles sold in the ...

LIQUI MOLY Managing Director Ernst Prost on the promise of quality from Germany. In this letter, the CEO of the German oil and additive specialist, explains to his colleagues that ‘Made in Germany’ at LIQUI MOLY not only stands for top quality, but also for humanity and helpfulness. These, according to him, ...

  The COVID-19 pandemic has spread to all corners of the world impacting all sectors of the economy. In Africa, the virus has spread to 52 countries with over 33,085 cumulative cases . Lockdowns, full or partial workplace closures and other restrictive measures that have been instituted to slow down the spread ...

    As Daimler, the leading German automaker, marks the 120 years of Mercedes this April, celebrating its transformation from a premium automobile brand to a holistic luxury brand, Bettina Fetzer, Head of Marketing, Mercedes-Benz AG and Gorden Wagener, Chief Design Officer,  Daimler AG, speak about the fascination of a ...

    LIQUI MOLY, the leading oils and additives specialist, has restated its commitment to step up its game and move ahead with full force despite the 25 per cent drop in profit after tax recorded at the end of the first quarter of the year. LIQUI MOLY Managing Director, ...