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Nigeria’s fastest growing payment startup, Zoto, said its new app would go for an introductory price of ₦1 only .
Zoto, a mobile payment app used by over 1 million Nigerians, said the new app is designed to make Zoto the fastest and most reliable payment app in Nigeria.
“An introductory sales offer is also announced on this occasion, and this will enable users to enjoy services at just ₦1 only on the new app for a limited period. In addition to subscription recharges, TV and broadband payments, the new app comes with services like electricity and betting payments also,” the company said at a press briefing in Zoto’s Lagos office earlier in the week.
Commenting on the development, Oshone Ikazoboh, Zoto’s Co-Founder, said the newly-redesigned Zoto App will further improve the experience of payments. He said electronic payments in Nigeria suffer from high failure rate, OTP delays, and poor user experience as existing solutions are not reliable and mobile friendly.
“Zoto promises a delightful payment experience. Using Zoto wallet, users can make payments within 5 seconds without going through the tedious process of bank OTP and each payment is secured and complies with CBN policies,” Ikazoboh said, adding that Zoto’s machine learning process also predicts user’s favourite recharge and most frequent payment they are likely to make.
He further explained that close to 80% of web traffic in Nigeria comes from mobile and that Zoto’s mobile-focused approach helps provide payment services to masses.
Speaking further, Ikazoboh said the value Zoto brings is convenience and users’ ease of making payments wherever they are. “We all want to maximise our time, so when making a payment we want the fastest, safest way of doing that. This is what motivated the Zoto idea; we want to make payments as convenient as possible,” he said.
While restating Zoto’s brand promise, Ikazoboh said that the collective promise from Zoto is to continue to provide cutting-edge innovations towards making the payment experience the fastest, easiest and most rewarding. On mobile app stores, Zoto currently enjoys a high user rating. Zoto’s rating on Android and iOS averages 4.6 out of 5.
