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Winners have emerged at the 2017 Land Rover BORN Awards as nine design category winners, including winners and runners-up, were announced and honoured by BORN and Land Rover at the Awards ceremony held Wednesday in Ålesund, Norway. Three special prizes were also given out at the ceremony.
The nine winners were chosen from an initial pool of more than 5,925 entrants spanning multiple creative industries across the BORN market network. The winners are:
• Bruno Moinard of 4BI & Associés (Architecture Design Prize)
• Vanessa Stofenmacher of Vrai & Oro (Sustainability Prize)
• Artist Terry Rodgers and Marc Larminaux of Lalique (Bespoke Design Prize)
• Bodo Sperlein of Bodo (Home Design Prize)
• Marco Biancullo, Fabio de Silva, Carlo Borromeo and Filippo Sgalbazzi of Borromeo & De Silva (Leisure Design Prize)
• Davide Jais of Coast Society (Lifestyle Fashion Prize)
• Fabien Nauroy of Native Union (Design Objects Prize)
• Anders Bringdal and Alain Thébault of SeaBubbles (Technology and Innovation Prize)
• Professor Jacques Proust of Nescens (Wellbeing Prize)
Three special prizes were also awarded to :
• Julie Brangstrup of Cash & Rocket (Social Impact Prize)
• Anthony Delon of Anthony Delon 1985 (Re-Born Prize)
• Elena and Giulia Sella of DesignByGemini (Emerging Talent Prize)
The collaboration between BORN and Land Rover is founded on mutual respect for the importance of design in changing the world and a shared belief in the principles of innovation, creativity and beauty.
As in previous years, this year’s award was created by the Land Rover design team.
The 2017 Land Rover BORN Awards are themed around ‘reductionism’, embodied in the new
Range Rover Velar, with its elegant, technologically rich form. It follows a successful collaborative exhibition held by BORN and Land Rover focusing on the same theme at Milan Design Week in April.
Gerry McGovern, Chief Design Officer Land Rover, said: “The common principle that Land Rover and BORN share – that design can, and does, change the world – looks to be as healthy as ever on the strength of this year’s Awards winners.
“Every year, the Awards bring together the brightest, the best and the most pioneering creators in the design industry, and every year the sheer scope of what is competing for the various prizes is staggering.”
Jean-Christophe Chopin, founder and CEO of BORN, said: “With the culmination of the 2017 Land Rover BORN Awards, the BORN family has grown by 12 members, which itself already spans the globe and everything from fine art to sport and leisure design, interior design and architecture to homeware and fashion.
“I founded the BORN market network to offer a platform for designers and brands to showcase their creations, to connect with design lovers and to bring them together with other innovators in the industry – but BORN is more than that, as these winners show.
“From 4BI & Associés’ beautifully renovated wine cellar at Chateau Latour to the sustainable diamond jewellery of Vrai & Oro, the incredible flying boat from SeaBubbles to Terry Rodger’s Sirènes vase for Lalique, some of the most inspirational creations in the world have been showcased by this year’s Awards. It’s a privilege for BORN to recognise such talent.”
The 2017 awards ceremony was the first to be held outside Courchevel, France. Also new this year was the ‘BORN Conversations’ summit. Conceived by Jean-Christophe Chopin in collaboration with Christophe Amenc and Thierry Malleret, co-founders of the Summit of Minds conference, it took place in parallel to the Awards in Norway. The summit, which offers a platform for discussion and sharing ideas, also focused on the intersection of creativity and business, and the difficulties of balancing the two.
Meanwhile, as plans get underway for the BORN Conversations to be launched on a larger scale in London in 2018, registration has opened for the 2016 edition of the Land Rover BORN Awards at Born.com. The Awards are open to everyone, whether a new brand or a creative veteran, and are judged on the criteria of innovation, sustainability, desirability and relevance, as well as on the basic premise of a successful and inventive combination of beauty and functionality.
