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Coscharis Motors, Nigeria’s leading automobile company, has justified its decision to introduce the 2022 BMW 3 Series sedan into the country’s auto market at this time of the year. The all-new BMW 3 Series, which is the seventh generation of the 3 Series and the beginning of a new design language for the German luxury brand, is the latest BMW model in Nigeria today.
General Manager, Marketing & Corporate Communications, Coscharis Group, Mr. Abiona Babarinde, said at the media launch of the all-new BMW 3 Series sedan in Lagos, Thursday, December 9, that the company couldn’t have launched the luxury sedan into the market at a better time than now, as it is targeted at the end of the year sales.
“The 2022 BMW 3 Series is the ultimate sport sedan targeted at the upwardly mobile young millennials who want to enjoy luxury in automobile.We targeted the end-of-the-year for the introduction into the market as a lot of people would want to drive this new model home for Christmas and celebrate with families and friends, ” Babarinde said, adding, “The initial three units we brought into the country to test the market before the official launch have sold out already.”
Introducing the new luxury sedan formally to auto journalists at the event, Babarinde , who was flanked by the Assistant General Manager, BMW Sales , at Coscharis Motors, Joseph Omokhapue, said , “We are proud to say that the new BMW 3 series is a market leader in its segment, especially, given the new configurations and updates included in this current model.
“Barely on the road, the BMW 3 Series Sedan, is already leaving everything behind it, including conventions and expectations. As an ultimate sports sedan, its pioneering design language stands for the dawning of a new era in its segments. With a simple “Hey BMW” the all-new BMW 3 Series recognises your voice and heeds your every word.
“I am sure we are aware that this model marks the seventh generation of the 3 series and also marks the start of a new chapter in the BMW design language: clear shapes and poetic surfaces enrich the “innate” dynamics with a modern presence. What’s more, the all-new BMW 3 Series Sedan boldly rethinks familiar design topics. ”
Corroborating Babarinde on what makes the new luxury sedan tick, AGM, BMW Sales at Coscharis, Omokhapue, said the new sedan comes with all-run flat tyres, 157 metres ground clearance, laser lights to see objects 600 metres away, extended leg room of 17.7 metres and many other specifications to match individual taste of the customers..
BMW 3 Series
The BMW 3 Series has always been a market leader in its segment. Through the new design language, the sports saloon is connecting the successful history with the future. An appearance that meets the wish for sheer driving pleasure with every detail, the target is to position The 3 for corporate and retail sales directed at young hard working executives in their late 20s and mid-40s.
Connectivity in the all-new BMW 3 Series Sedan
Thanks to new connectivity technologies, owners can now communicate with their BMW 3 Series. Together with the technology package BMW ConnectedDrive, services such as Connected Music or Remote Software Upgrade, you always remain linked with your BMW and the world.
Comfort in the all-new BMW 3 Series Sedan.
In matters of comfort, too, the BMW 3 Series appears even more generously proportioned and practical. Be it access to the vehicle via smartphone, acoustic glazing or the intelligent through-loading system – every detail makes life easier and offers a high level of ride comfort.
Service plan/warranty
At the core of the new BMW 3 Series is the availability of 4 years /200,000 km Repair Inclusive and 3 Years / 40,000km Service inclusive packages, whichever comes first. This means that “ customers can relax with the knowledge that all agreed service/repair work and the required original BMW parts are already covered by the selected package.”
