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Mike McNaughton: Kelston Group, Sally McNaughton: Kelston Group, Thomas Schaefer: Chairman and Managing Director and Mike Glendinning: Sales and Marketing Director, at the ceremony. (PHOTOS: QuickPic)

Volkswagen Honours Dealers at Virtual Awards Ceremony

 

From left: Michael Kaftel: Dealer of the Year, Brad Kaftel: Hatfield Group, Martina Biene: Head of the Volkswagen Brand and Chris Beukes: Hatfield Group.

 

The Volkswagen Brand has recognised its best performing dealers in Southern Africa at the annual Grand Pix Awards held on Thursday, June 11, 2020.

This year’s ceremony, which had, ‘Made to Move You’, as theme,  was slightly different. For the first time in the history of the Grand Prix Awards, the ceremony was hosted as a virtual event that was streamed to all 109 Volkswagen dealers across the Region in an effort to adhere to social distancing guidelines.

“Over 50 000 vehicle sales were channelled through the Volkswagen Dealer Network last year. Our Dealers played an important role in helping the Volkswagen Passenger Car brand to achieve its highest market share since 1996.

“Even in the time of the Covid-19 pandemic and social distancing guidelines, we found an innovative way to recognise their achievements,” said Mike Glendinning, Volkswagen Group South Africa Sales and Marketing Director.

A total of 87 awards were presented during the ceremony which rewarded the exceptional performance of the Volkswagen dealerships in South Africa, Namibia and Botswana.

The two most prestigious awards of the night were awarded to Mike McNaughton and Sally McNaughton from the Kelston Group who won the Dealer Micro Group of the Year award and Brad Kaftel from the Hatfield Group, who walked away with the Macro Dealer Group of the Year Award (the third year in a row).

The Volkswagen Dealer of the Year is bestowed upon the Volkswagen Dealership that delivers the best overall results across various disciplines of the business, on a consistent basis whilst representing the Volkswagen brand values at the highest level.

The Dealer of the Year Award, which is the most coveted award at the Grand Prix’s, went to Michael Kaftel from Hatfield VW Rivonia.

“The Dealer Network is an integral aspect of Volkswagen South Africa’s business and accounts for over 70% of our sales. The Volkswagen brand’s exceptional performance in 2019 was fuelled by a strong dealer performance.

“I am proud of the commitment shown by our dealers who continue to make the Volkswagen Brand the most-loved passenger car brand in South Africa,” concluded Glendinning.

 

 

 

 

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