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Toyota is bringing three Mirai fuel cell electric cars (FCEVs) to Canada as the Mirai awareness campaign kicked off last weekend at the 2017 Montréal International Auto Show. The move by the Japanese car maker is in continuation of its hydrogen-powered future awareness campaign, which would be followed by other major Canadian auto shows across the country. Toyota believes that the campaign would enable Canadians have a first hand experience of what is possible with this cold-weather friendly, easy-to-fuel, range-anxiety free future technology .
Only recently in Davos, Toyota and 12 other global automobile and oil companies formed the new “Hydrogen Council” to move for the exploration of hydrogen as future source of clean energy. Toyota was to follow this up by sealing a deal with four organisations in the United Arab Emirates (UAE) on a collaborative research and project that would lead to the creation of an hydrogen-based society in the Emirates. The Mirai FCEV is due in Dubai from May for the commencement of the project.
And now with the assurance that the future of the automobile is cleaner than ever, as vehicles like the 2016 Toyota Mirai sedan – a hydrogen-powered fuel cell electric vehicle (FCEV) that emits only water, has proven, Toyota is set to demonstrate this future to Canadians. Toyota is therefore bringing three Mirai FCEVs to Canada. These production models – already on sale in Japan, California, and parts of Europe – will be part of a cross-country awareness campaign. And starting this month at the Montréal International Auto Show, Canadians can learn about FCEVs and how they can help reduce greenhouse gasses.
Vice President, Toyota Canada Inc., Stephen Beatty, explains the mission: “The hydrogen-powered Mirai joins Toyota’s broad range of advanced technology systems and vehicles – including hybrids that we build in Canada – to help reduce emissions under real world conditions while delivering everything that drivers desire in a car, SUV or light duty truck.
“We’re pleased to kick off the Mirai’s cross-Canada demonstration in Montréal this month, and look forward to sharing with drivers and stakeholders this hydrogen-powered approach to a cleaner future. Watch for the Mirai at auto shows and other events from coast to coast throughout 2017.”
The Toyota Mirai is part of the advanced technology vehicle on display at the Toyota exhibition hall at the Montréal International Auto Show – January 20-29, 2017 which is running at the Palais des congrès.
The Toyota Mirai is a real-world vehicle – already on sale where sufficient hydrogen refueling infrastructure exists. It’s a clean, efficient vehicle that’s fun to drive and easy for owners to adopt. It has a range of approximately 500km and takes only five minutes to refuel with hydrogen. Toyota’s decision to introduce the Mirai awareness campaign at the Montréal International Auto Show also highlights Mirai’s exceptional cold-weather performance, and Québec’s role as one of the world’s leading hydrogen producers. This ongoing Mirai awareness campaign will underscore the need for Canada to develop the infrastructure required to support FCEVs and other advanced technology vehicles that will help decarbonize the auto industry.
FCEVs are powerful and clean: The Mirai’s fuel cell mixes hydrogen with air, resulting in a chemical reaction that produces two things: electricity and water vapour. The electricity powers the vehicle, while the water vapour – the Mirai’s only byproduct – exits through the tailpipe.
Toyota’s commitment to helping societies reduce their greenhouse gas emissions is part of the company’s long-term global Environmental Challenge 2050, which includes the New Vehicle Zero Emissions Challenge, aiming to reduce CO2 emissions of new vehicles by 90 per cent compared to 2010 levels, plus five other climate change and natural resource recycling initiatives.
To facilitate the widespread adoption of hybrid vehicles and support development of innovative fuel cell technologies around the world, Toyota has released more than 5,600 royalty free fuel cell-related patents, including critical technologies developed for the Toyota Mirai.
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