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Toyota Motor Corporation (TMC) said it will launch the TOYOTA NEXT open innovation programme, starting this Wednesday, December 7, and will accept and review proposals for new services which are submitted by various companies and R&D organizations regarding their proposed topics, and will develop new services with the selected companies.
“Japan is currently undergoing a variety of changes, such as low birth rates and a growing aging population, as well as an increased concentration of the population in urban areas with a corresponding depopulation of rural areas. The country is also advancing in terms of IT and technology. Against this backdrop, Toyota believes that as a business entity, it must respond in a broad manner in a timely fashion to the diversifying consumer needs,” the automaker said in a statement issued in Toyota City.
“The TOYOTA NEXT program is intended to promote joint development of new services by utilizing new ideas, technologies, and solutions held by various companies and R&D organizations regardless of scale, as well as by businesses that have already launched services, which departs from our usual practices of trying to be self-sufficient in terms of development.
“Starting in 2017, Toyota plans to jointly develop and release in stages, a variety of services that focus on people and is able to provide a heightened element of Waku-Doki (excitement and anticipation) to the lives of customers in Japan in the future.”
