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From 13-14 February 2016, record numbers of international and local swimmers will head downstream to Midmar Dam just outside of Pietermaritzburg, South Africa to take on the challenge of the Midmar Mile, a statement obtained by AUTO REPORT AFRICA has said.
For the first time in the event’s history, according to the statement, Subaru Pietermaritzburg is the official vehicle partner for the grueling weekend event.
The Midmar Mile is now known as the largest open-water event of its kind recognised by the Guinness Book of World Records in 2009 when 13 755 competitors finished the race.
The event draws a multitude of swimmers to take part, from international swimming professionals and Olympic medalists to regular, recreational swimmers and their families, all daring their sense of fun, adventure and challenge.
It is in this spirit that Subaru Pietermaritzburg has come on board to provide vehicles and support to the Midmar Mile.
“Harnessing our famous Symmetrical All-Wheel Drive, Boxer engine technology and our range of adventurous, safe and family-oriented vehicles, the Midmar Mile provides the perfect backdrop to showcase our all-terrain capability. The ethos of the Midmar Mile is synonymous with Subaru’s own values of enjoying life through exploration and adventurous resolve, “ the statement said.
According to the statement, the Dealer Principal of Subaru Pietermaritzburg, Howard Christie, is an avid supporter of events in the area.
“Subaru Pietermaritzburg is proud to be associated with the 2016 aQuelle Midmar Mile. As the local representatives for Subaru, we have always sought involvement in local community events, as our way of giving back and adding to the recreational activities of our local customers. As official vehicle partner, our vehicles will be driven by the visiting international swimmers and visitors, and for general event support. We encourage the community to support the day’s activities and spend time with the Subaru family,” the statement quoted him as saying.
The sponsorship of the Midmar Mile by the Subaru dealership in Pietermaritzburg is wholly supported by Subaru Southern Africa Head Office. Also an official vehicle partner to the South African Sport Hall of Fame (SASHoF), this partnership with the Midmar Mile continues Subaru’s commitment to supporting South African Sport.
Ashley Lazarus, Marketing Manager for Subaru Southern Africa, said, “we are extremely proud to be associated with the Midmar Mile through our Subaru Pietermaritzburg dealership. They have been instrumental in arranging this and will proudly represent the brand at this event, as they do through the many cycling events such as the Sani2C, Berg & Bush and Joburg2C. We look forward to being a part of the weekend’s adventure, and adding our own unique Subaru character to the world’s largest open water event.”
