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Rolls-Royce completes Black Badge family with Cullinan SUV


  • Rolls-Royce made a debut of the Black Badge with Wraith and Ghost in 2016 followed by Dawn in 2017. Today, the family is complete with the introduction of Black Badge Cullinan: the darkest and most urban statement of Black Badge yet.
    According to Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, the Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. In this spirit, the time has come for Rolls-Royces boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan.
    Cullinan Goes Black
    The Rolls-Royce of SUVs was created to satisfy overwhelming demand from younger, more adventurous clients The Cullinan did much to reach a new group of clients looking for unfettered access to the worlds wildest places and most enriching experiences. Yet, within this group exists a subset of individuals who seek to subvert the motor cars domineering presence by permanently cloaking it in the night. And this is the rationale for Black Badge Cullinan in its effort to conquer new urban frontiers.
    Black Badge Cullinan Exterior: The King of the Night
    While clients can draw on the marques 44,000 ready to wear paint options or commission an entirely individual Bespoke hue, it is anticipated that many will opt for Black Badges signature Black. The depth and intensity of Black Badge Cullinans coachwork serves as the perfect canvas upon which to throw a contrasting hand-painted Coachline into stark relief.
    The overall effect artfully simplifies and enlarges the motor cars exterior design graphics, emphasising its imposing proportions and confident stance. This is further dramatised by all-new 22-inch forged alloy wheels, reserved exclusively for Black Badge Cullinan. Designed in the Black Badge house style, the gear-like graphic emphasises the models vast reserves of power while also recalling an infinitely occurring lemniscate.
    Black Badge Cullinan Interior: Superlative comfort. Audacious design
    In the spirit of Sir Henry Royces founding philosophy, When it does not exist, design it, a collaboration between the marques designers, engineers and craftspeople saw the creation of a new luxury material. Inspired by masterpieces of urban architecture, a naked-weave carbon-fibre finish has been developed to create highly accurate repeating geometrical shapes that produce a powerful three-dimensional effect.
    Reflecting the marques Bespoke philosophy, Black Badge Cullinan benefits from a near-infinitely configurable interior colour palette. Black Badge clients often use interior space as a stage to create dramatic high contrast colourways, so for Cullinan Rolls-Royces Colour and Trim designers created a bold new leather colour, Forge Yellow, to offer as part of the brands curated collection. As with all leather colours, this can be commissioned for the motor cars Viewing Suite or incorporated into the design of a highly Bespoke Recreation Module tailored to the clients exacting specification.
    Red-tipped clock hands and instrument display needles also serve as a discreet reminder of the motor cars dynamic prowess.
    Black Badge Cullinan Engineering. The Architecture of Luxurys dark side
    Black Badge is far more than an aesthetic treatment. Key to the visceral thrill of Black Badge Cullinan is the Architecture of Luxury, Rolls-Royces proprietary all-aluminium architecture that debuted with Phantom. The sub-structure not only delivers extraordinary body stiffness but its flexibility and scalability allowed Cullinan to be fitted with all-wheel drive and four-wheel steering in its silver badged guise. These dynamic features have been comprehensively exploited and re-engineered for Black Badge while retaining the peerless quality of ride that has driven Rolls-Royces success.
    It was deemed unnecessary to make changes to the engines ample internal capacity, however the flexibility of the twin-turbo V12 has been exploited to generate an extra 29PS creating a total output of 600PS. The sense of a single, infinite gear has also been sensationalised with the addition of a further 50NM of torque, bringing the total to a 900NM.
    Black Badge Cullinan is now available to commission.

The BlackBadge Cullinan can be booked from Rolls-Royce Motor Cars Lagos, the official representative of Rolls-Royce vehicles in Nigeria, at Coscharis Motors Plc.

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