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PETRONAS Lubricants International (PLI), the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia, has made a bold entry into the hybrid car engine market with the launch of the new range of PETRONAS Syntium with °CoolTech™ at its state-of-the-art Research & Technology Centre in Turin, Italy. The new series, designed to fight excessive engine heat and perform in high-pressure conditions, not only marked PETRONAS’ entry into the hybrid car engine lubricant market but is also the latest example of Formula One technology making its way from the track to the road car world.
Mercedes-AMG PETRONAS Motorsport joined PETRONAS Lubricants at the launch as Toto Wolff, Lewis Hamilton and Valtteri Bottas attended the launch of the new series at PLI’s global research and technology hub. The two F1 drivers challenged guests to take part in a pit stop competition, demonstrating the excitement, pressure and team spirit of Formula One.
Speaking at the launch, Team Principal and CEO of Mercedes-AMG PETRONAS Motorsport, Toto Wolff, said, “The technology and performance mindset of PETRONAS have been at the heart of our performance over the past five seasons.”
According to him, “This year, we mark our tenth season of partnership – a decade of challenges, technology development, learning in the toughest of conditions and, finally, on-track success. Through it all, PETRONAS has been committed to constantly lifting the level of its technology to deliver success on the track, always ready to accept new challenges and raise the bar every year. PETRONAS functional fluids have been the lifeblood of our cars and power units since 2010 and our partnership has gone from strength to strength with every season. The silver and green visual identity of our cars has become an iconic part of Formula One – it is synonymous with exceptional technology and competitive advantage.”
On his part, PLI Managing Director and Group Chief Executive Officer, Giuseppe D’ Arrigo, said “Much like human beings, engines exposed to strenuous conditions need to be kept cool in order to ensure optimum performance.
“PETRONAS’ fluid technology is designed to perform under pressure, as proven by the outstanding success of Mercedes-AMG PETRONAS Motorsport in the F1 Constructors’ World Championship over the last five years. Today, we are pleased to bring to our consumers fluids created with our winning technology.”
PETRONAS Lubricants International
PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 90 markets globally. Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 27 countries, managed through regional offices in Kuala Lumpur, Turin, Belo Horizonte, Chicago and Durban.
Currently ranked among the top 10, PLI is driving an aggressive business growth agenda to secure its position as a leading global lubricants company.
