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UP&GO: an offer structured around highly equipped vehicles (UP) delivered as a priority (GO) and true to Dacia’s value-for-money proposition
Over 100,000 Dacia customers have subscribed to the UP&GO offer since it was launched two years ago. The UP&GO offer responds to the needs of Dacia customers looking to buy a new vehicle that is highly equipped (UP) and can be delivered faster (GO).
This offer simplifies the buying process for customers. When configuring their vehicle, they just need to choose the colour, the engine and the dealer – a simple and efficient solution that is on-brand for Dacia.
While the offer may differ from country to country depending on market characteristics, it is always synonymous with simplicity – demonstrated by vehicles that are pre-configured based on customers’ favourite versions and options and true to Dacia’s value-for-money proposition.
The shorter delivery times associated with the UP&GO offer are achieved through an optimised industrial and distribution process that facilitates vehicle delivery. UP&GO models are given priority both in manufacturing facilities and in transit to dealers.
This enables customers to receive a highly equipped model in a shorter amount of time.
The UP&GO offer was launched in September 2021 in four countries, France, Spain, Italy and Germany, applying to the Duster only.
In 2022, due to its success, it was extended to new countries, Romania, Belgium, Morocco and Portugal, and new models, the Jogger and the Sandero Stepway.
In 2023, it was further extended to five other countries – Poland, Austria, the Netherlands, Switzerland and the United Kingdom.
An UP&GO version of the Logan is now available in Romania.
Customers can choose between the following engines (subject to availability in their country):
- the Duster: LPG ECO-G 100, diesel DCi 115, petrol TCe 130 or 150 4×4 or EDC
- the Jogger and the Sandero Stepway: LPG ECO-G 100 and petrol TCe 110
Two years after its launch, the UP&GO offer has proven to be a success, as demonstrated by the 100,000‑plus deliveries made to customers. This offer is available in dealerships and online.
