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Optrel Group is pushing through its presence and expansion in the Asian market following its successful development and expansion of its sales structures in Europe and North America. Now, the Swiss company is expanding and founding a joint-venture with the Indian partner QUEST Holding LLP, and the Swiss partner Michael Enderle Management LLC – optrel India private limited, based in Pune (Western India).
With a clear objective of continuing the company’s growth strategy now in Asia, optrel India private limited is focused on sales, marketing, and training of distributors and customers.
“The demand for reliable face, eye and respiratory protection is a tremendously growing segment in India. Currently, the Indian market is dominated by large MNC or run-of-the-mill manufacturers, whose quality is at the lowest end of the spectrum. The Swiss manufacturer optrel stands for reliability, quality, innovation and technology leadership. In addition, optrel AG is the inventor of the automatic glare shield. Therefore, ‘it seemed to be the right investment for us to introduce the brand in India and develop its market growth over the years,” said the joint venture partners in India.
India, an attractive investment destination with great growth potential
According to the Former Managing Director of Rieter India and Head of the Swiss Business Hub in India, Michael Enderle, ‘India is one of the most attractive investment destinations in the world. With its major expansion strategies supported by the Indian government, this market offers high growth potential in sectors such as healthcare and manufacturing. It serves as a platform to supply adjacent markets in the Middle East and Asia Pacific. India is the right market and I am convinced of the great growth potential of optrel India.”
For Marco Koch, ”Our Indian partner has a tremendous amount of experience in building sales organizations for European manufacturers in India and I am glad we were able to attract him. Combined with the large network that Michael Enderle brings as we have an excellent starting position for a successful market entry.”
Already today, optrel products are available globally from certified dealers. With the foundation of the Indian subsidiary, the optrel group is consistently pushing ahead with internationalisation.
In 1986, it was a pioneer in the field of automatically darkening welding helmets. Today, it is a leading global supplier of face and head protection products, breathing protection solutions and active sunglasses.
Every year, optrel delivers well-over one hundred thousand occupational safety products, and it is not a mass producer. Almost every product is unique, tailored to the needs of the customer. optrel is still shaped by the special culture of a family business. Strong values and sustainable action make the company a reliable partner. The continuous pursuit of perfection and the combination of the latest technologies and materials with the most modern production processes are reflected in every optrel product and guarantee the customers, in addition to the highest level of safety, incomparable wearing comfort and a unique design. In everything optrel does, it is united with its customers by a common goal. optrel wants to sustainably improve their processes.
The original start-up has long since become a global player. The optrel group includes highly specialized companies such as optrel tec ag, in which the entire product development process is bundled. optrel sales and logistics network spans the entire globe and is ensured by its sales companies optrel ag, optrel inc. and optrel sports ag. Wherever its customers are, optrel is close to them.
