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Opel said it has started the year positively across Europe. New registrations of around 80,000 gave the company its highest January sales figures and market share since 2011, a statement issued by the company said.
According to preliminary data, sales increased by 7,500 units or 10.4 percent compared to January 2015. Thus, the Rüsselsheim-based carmaker registered significantly more growth than the overall European market (growth of 2.6 percent). Opel’s market share was up by 0.4 percentage points to 5.75 percent.
“Our excellent start to the year once again shows that our product offensive is appealing to the taste of our customers,” said Peter Christian Küspert, Vice President Sales & Aftersales Opel Group. “The new Astra is a resounding success with an increase of over 43 percent in January. The new Astra Sports Tourer and the new Mokka X will continue to drive sales during the course of the year.”
Opel’s strong display in the opening month of the year is mainly based on the demand for the new Astra. The current generation, available at dealerships in most European countries during the course of November, was sold more than 17,500 times. The winner of six national Golden Steering Wheel and nine Car of the Year awards has already been ordered more than a 100,000 times across Europe. In addition, the Opel Mokka registered an increase of 5.4 percent in January and recorded sales of around 12,500 units.
Opel registered an increase in sales in 14 European markets in January including the three large western European markets Germany (+20.5%), France (+16.6%) and Spain (68.8%). In Germany, Opel posted its highest January sales and markets share since 2008. In Spain, the increase saw the company record its highest sales since 2008 and its highest market share since 2001.
