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Land Rover said it will celebrate the arrival of the New Defender in South Africa with a 110-minute special online streaming event, promising informative discussions, interesting news and in depth looks at an icon reimagined for the 21st century.
Xola Ntshinga has been enlisted to lead the show and the well-known sports presenter will take viewers on a journey through various segments exploring the Defender’s historical importance and its rebirth as an adventure vehicle for the digital generation.
Managing Director, Jaguar Land Rover South Africa and sub-Sahara Africa, Richard Gouverneur, will introduce the New Defender to Africa by outlining some key design elements and features, and will be backed up on screen by guest appearances from some notable Land Rover Ambassadors.
Bryan Habana, who fell in love with the New Defender when he witnessed it driving onto the field after the Springboks took the Rugby World Cup final in Japan last year, will join the discussion and dig deep into the vehicle’s advanced technologies.
Humanitarian adventurers, Kingsley and Ross Holgate, share a deep love for Defender, having owned 15 of them since the early 1970s. Defenders have played integral roles in assisting the Kingsley Holgate Foundation to deliver aid to millions of people in need in every African country and beyond.
The father and son will weigh in on the New Defender’s capabilities, share some first impressions and tell some fascinating stories about their experiences with previous Defenders on many incredible expeditions.
The screening will be divided into five topics covering heritage, design, tech, capability and purpose, and each segment will offer numerous interviews, short films and inserts to paint a complete picture for viewers on where the New Defender came from, how it was developed and what it will offer customers in Africa.
Viewers who log into the stream and engage with Land Rover stand a chance to win some exciting prizes including two EXPERIENCE Johannesburg half day vouchers to Drive and Experience the New Land Rover Defender, as well as some runner-up Defender hampers from the Lifestyle Collection and GoPro cameras.
The streamed special will be aired at 4pm on July 16 on Land Rover South Africa’s YouTube channel. Interested persons are welcome to tune in HERE.
Land Rover
Since 1948, Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world’s SUV sectors, with 80 per cent of this model range exported to over 100 countries.
