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German premium tire manufacturer, Continental, has re-organised its Truck Tires Replacement Business in the Europe, Middle East, Africa (EMEA) region.
With the position of Sales Director for Truck Tires, Continental has established a separate function for coordination of all sales activities in the EMEA region.
Barry Guildford, who began his career with the Continental market organisation in Great Britain in 2001, has been appointed to the new position. Since the middle of 2012, Barry has been Marketing Director for truck tires at Continental EMEA Headquarters in Hanover.
Daniel Gainza is now the Marketing Director for the EMEA region. Spanish by birth, Daniel joined Continental in 1998. Most recently, he was Sales Director at the Continental market organisation in Italy, where he was responsible for the commercial vehicle tire sector.
Ralf Benack becomes the new Retreading Director. Ralf was previously Director of Sales and Marketing for truck tires in the APAC (Asia-Pacific) region. He replaces Christian Sass, who held this position since 2009 and who has opted to take a year’s sabbatical in 2016.
In their new roles, Barry Guildford, Daniel Gainza and Ralf Benack will report directly to Constantin Batsch, Head of the Business Unit Truck Tires Replacement Business EMEA.
Herbert Mensching, who has been Director of Sales and Marketing for Truck Tires EMEA since 1999, will be responsible for strategic project management and in his new function will continue to report directly to Constantin Batsch.
