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• As automaker addresses future of mobility in Africa
Nissan South Africa is participating in the Hyper Mobility Digital Engagement Conference, taking place virtually, Wednesday, 18 November.
Chairman, Nissan Africa South & Managing Director, Nissan Egypt at Nissan Motor Corporation, Mr. Mike Whitfield, is representing the company as a keynote panel speaker and will unpack the impact of the current operating environment and propose solutions for the industry beyond the pandemic.
The future of mobility relies on the industry’s collective ability to develop innovative solutions that are both efficient and sustainable. This is particularly relevant as the world adjusts and responds to the impact of COVID-19 and as Africa’s urban population grows. From manufacturing vehicles and components to service and repair technologies required for electric and autonomous vehicles, there are increasing opportunities to meet the needs of the African market.
“Mobility is expected to transition increasingly from being product-centred to being service-centred in Africa as urban density increases. This shift has been accelerated due to the COVID-19 pandemic. Our vision is to move people to a better world through Nissan Intelligent Mobility; it’s our commitment to making safe, smart and sustainable mobility available to more people in Africa,” says Whitfield.
According to the African Association of Automotive Manufacturers (AAAM), in 2019, the global automotive industry increased its interactions on the continent, as Africa is widely considered the final frontier for the automotive industry with great potential to be a catalyst for economic growth. To tap into this opportunity, digitalization and more sustainable and customised mobility services are required.
“Smarter mobility solutions represent key avenues for economic inclusion in Africa as they provide individuals with access to income earning opportunities,” Mike Whitfield adds.
The Hypermobility conference is endorsed by NAAMSA and will be powered by AutoTrader. Under the theme Navigating the turbulence together towards mobility 4.0, the conference will consist of three panel discussions with keynote speakers from across the automotive industry, focusing on business strategies and examining the impact of pandemic on the automotive industry.
