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Genesis has announced the appointment of Mike (Min Kyu) Song as Global Head of Genesis and his promotion to Executive Vice President, effective January 1, 2023. In addition to his new role, Song will continue to serve as COO leading all aspects of the business worldwide. He will be responsible for accelerating Genesis’ global presence with his proven strategic and operational skills.
Song joined Genesis in January 2020 to lead global sales, achieving significant growth in product volume and profitability. He was appointed Chief Operating Officer in September 2021, and has played a leading role in strengthening global business operations, elevating the brand’s awareness as a top player in the luxury automotive market.
Prior to joining the Genesis brand, Song built an extensive automotive career spanning three decades at Hyundai Motor Company. Since joining the company in 1993, he has held key positions in Hyundai’s offices in North America and Middle East, ultimately assuming the role of Head of Hyundai Motor Middle East and Africa.
Song’s wide-ranging background as an industry veteran will allow him to lead Genesis from an operational and cultural standpoint and to develop further growth and market opportunities. Under his stewardship, Genesis expects to make significant gains in profitability through a clearer brand vision that places greater emphasis on customer experiences.
“I am honored to be part of Genesis’ growing momentum around the world,” said Song. “Genesis is a recognized luxury car brand at the forefront of design and technology in the rapidly evolving electrification era. I look forward to leading the Genesis organization to serve our customers, partners, and employees as we embrace these new changes.”
Genesis
Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, safety and innovation while looking toward a more sustainable future. Genesis designs customer experiences that go beyond products, embodying audacious, progressive and distinctly Korean characteristics within its unique “Athletic Elegance” design identity. With a growing range of luxury models — including the G70, G80, G90, GV60, GV70 and GV80 — Genesis aims to lead the age of electrification by ensuring all new Genesis vehicles from 2025 onward are pure electric. This decision is already in motion with the GV60, and the Electrified GV70 and G80 models. Genesis has stated its commitment to becoming a 100% zero-emission vehicle brand by 2030 and reach carbon net zero status by 2035. Since its initial launch in Korea, Genesis has emerged in key markets across the globe.
