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Against the backdrop of speculations that the relationship between Mikano Motors and Geely brand is facing some challenges over some unresolved matters, one of which is the recent addition of the Changan auto brand to its portfolio, the fast-rising Nigerian auto dealership has assured all its existing Geely customers that they will continue to receive state-of-the-art after-sales service support from Mikano Motors.
Managing Director, Mikano Motors, Ralph Haidar, gave the assurance in Lagos during a recent media parley aimed at enlightening its customers on why the company took over the Changan brand franchise in Nigeria.
The Changan marque, before now, used to be one of the brands marketed in Nigeria by the Stallion Group and made a name for itself with models like the CS35, CS55 and CS75.
Haidar explained that the decision to take over the franchise of Changan brand of vehicles in Nigeria is not unconnected with Mikano Motors’ efforts at expanding its operations, and also to avail Nigerians the opportunities to get a wide range of state-of-the-art vehicles at affordable prices.
According to him, Mikano has future plans to bring in more brands to complement the existing lineup in order to grow its market share within the automotive market and provide Nigerians with premium and diverse options when selecting vehicles.
He, however, reiterated that the three- year-long Mikano- Geely relationship is undergoing some reviews even as he maintained that Geely customers would continue to enjoy adequate after-sales service from Mikano Motors..
Haidar revealed that Mikano Motors took on Changan because of its versatility and the latest technology it offers as well as its array of models that it has placed under Mikano Motors in Nigeria.
“Changan, which is the number one selling auto brands in the Middle East, and the biggest export from China to Nigeria, has given us more models to market here in Nigeria. This means we have a diverse range of models from this top Chinese auto maker to offer Nigerians.
“It is the best brand in the Middle East and other regions, and has outstanding service in safety and innovation from its competitors. Changan is one of the top Chinese auto brands that is gaining immense popularity worldwide and is known for its value offering across automotive segments.
“In the Chinese language, CHANG means ‘lasting’ and AN means ‘safety.’ Therefore, CHANGAN together represents the idea of “Lasting Safety”. It is one of the top four automobile groups in China and the top selling domestic Chinese automobile brand.
“Changan has a different range of models for various levels of customers, and robust financing agreements with banks that will make ownership of the cars smooth. It is currently the only brand in Nigeria that can cater for any organisation or governmental body and or individual who wishes to buy a brand new, efficient, safe, stylish and affordable car that has earned the admiration of many customers internationally,” he added.
Within two years of entering the auto business in Nigeria, Mikano has redefined the sector with its quality products and, after-sales back- up, making the brands they represent, the most sought-after in the market presently. Mikano’s entry has also brought stiffer competition in the industry as well as the standards of vehicles.
