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“Best Never Rest” is the title of the World Cup campaign from Mercedes-Benz. The stars of the campaign are the players of the German national football team as well as the new C-Class from the premium brand based in Stuttgart. Germany is the defending champion of the World Cup.
Mercedes-Benz (tractor unit) and Schmitz Cargobull (semi-trailer) built a World Cup truck for the campaign, which Martin Kehnen, Head of CharterWay Germany (left), and Jörg Irsfeld, Sales Manager for Schmitz Cargobull, took reception of in Berlin.
As the World Cup begins this Thursday, June 14, 2018 in Russia, CharterWay, the rental company from Mercedes-Benz, will use the show truck at various events – for example at the Truck Grand Prix at the Nürburgring. The motto “Best Never Rest” is also reflected in the long-term cooperation and partnership of the two market leaders Schmitz Cargobull (trailer) and CharterWay (commercial vehicle rental).
