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Mi Casa with MBSA’s Florian Seidler and Selvin Govender
J Something (middle) with MBSA’s Florian Seidler and Selvin Govender
Ahead of their outing at the MTV Africa Music Awards 2016, due to take place this Saturday, October 22, at the Ticketpro Dome in Johannesburg, following their nomination for the ‘Best Group,’ Johannesburg-based trio, Mi Casa, have become the latest friends of the Mercedes-Benz brand.
Speaking at the official announcement of their new deal with Mercedes-Benz South Africa (MBSA) recently at the Marble Restaurant in downtown Rosebank, Marketing Director for the brand, Selvin Govender, confirmed the sponsorship and handed over three Mercedes-Benz luxury vehicles to the jubilant band members, J’Something, Dr. Duda and Mo-T.
“We are delighted to have this association with Mi Casa as their talent appeals to a wide target audience – which includes a good proportion of a trendy generation that aspires to be associated with our brand,” Govender said while presenting the cars to the band.
“The trio are extremely social and entertaining and are quite active on social networks. With numerous festival appearances, they reach audiences of hundreds of thousands of fans and their philosophy; “We are nothing without the people”, relates to our customer centric approach to our business. We have various marketing activations planned for Mi Casa, and their engaging style and music renditions will keep our customers and fans entertained for some time to come with this fresh and new approach,” Govender added.
“J’Something has a keen following in the culinary world, and these synergies will go a long way in promoting our fine dining activities through various customer and dealership activities. J’Something is becoming known as a brand himself, and we wish him well as he drives forward with his passion of music and the culinary arts.
“We are excited to see Dr. Duda and Mo-T progressing in their musical career. As a young generation of insanely talented musicians promoting their skills with hard work and dedication, we all recognise their achievements over the years, and look forward to exploring their explosive talent at various events promoted by Mi Casa.”
This new deal with Mercedes-Benz is coming after just five years of forming their house band as they continue making great sounds in the music arena.
With unforgettable hits such as their number one single “These Streets”, and many other hits including Jika, Tulale Fofofo and Don’t Wanna Be Your Friend, the award-winning group has become one of South Africa’s most loved bands in the genre of Deep House, Soulful House and Jazz.
