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Mercedes-Benz said it will launch a new online platform, Mercedes me Media, that will eventually become a true “one-stop shop” at the International Motor Show (IAA) in Frankfurt, Germany from September 14 to September 24, 2017.
The new platform, which is an innovative digital service for journalists, bloggers and other multipliers, according to the German luxury carmaker, will allow singular live events such as motor shows and world premieres to be extended and expanded into multi-day online communication experiences around the world.
It also allows Mercedes-Benz’s extensive worldwide programme of events accessible online and opens up new digital communication channels, enabling Mercedes-Benz to address international communicators as well as make additional information available anytime and anywhere.
The freely accessible platform at https://media.mercedes-benz.com, which will later also be available as an app for mobile devices, provides new functionalities to make work easier for journalists. It sees the Stuttgart-based car manufacturer opening up new dimensions in user value and fascination in the field of live communication. Apart from the Mercedes-Benz Events, a continuously updated news feed delivers the latest news. The site, which, has already gone live, includes an exclusive in the shape of a first design drawing of the electrically powered compact concept car, the Mercedes-Benz Concept EQA, which is celebrating its world premiere at the 2017 International Motor Show.
“Mercedes me media now allows multipliers around the globe to be there ‘live’ along with our guests in attendance when we present new models and services. This makes day-to-day work much easier for the media. With Mercedes me media, we are setting a new standard and communicatively bringing the analogue and digital worlds even closer together,” says Jörg Howe, Head of Global Communications at Daimler AG.
