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…Makes new leadership appointments
Bernard Loire
Paolo Tubito (PHOTOS: MotorPress)
The music is really changing as Maserati begins implementing its plans for the electrification of its range, as previously announced.
This is coming as the company announced the appointment of two top officers to strengthen its Leadership Team.
Maserati has, indeed, started the testing phase of its new full electric propulsion systems that will equip the future models of the Brand.
Some experimental vehicles have now been built equipped with the new innovative powertrain, 100% electric with 100% Maserati technology, developed at the new Innovation Lab in Modena, Italy.
During this experimental phase, the sound that will characterise the electric engine will also be developed. The next full electric models will have a distinctive signature sound, already a unique attribute of all Maserati cars equipped with traditional combustion engines. Customers will therefore benefit from 100% electric propulsion vehicles that will combine driving pleasure, comfort and performance with a unique and unmistakable sound.
Thanks to the tests conducted in various conditions of use on both road and track, important data will be acquired for the development and definition of the new electric powertrains, which will be used for future models in the Maserati range.
The new Maserati GranTurismo and GranCabrio will be the Brand’s first cars to adopt 100% electric solutions and will be built at the Turin production hub.
The development came as Maserati further strengthens its Leadership Team with the arrival of Bernard Loire as Chief Commercial Officer and Paolo Tubito as Chief Marketing Officer.
These appointments demonstrate an additional reinforcement of the renewed Maserati management team which, over the coming months will see the brand reveal important innovations, first of all the new sports car, set to be built at the Modena Plant and presented in May.
Bernard Loire will be responsible for coordinating Maserati sales worldwide.
Loire studied economy and marketing and holds a degree from the IFAG Business Management School in Lyon, France.
He has extensive experience in the automotive industry, beginning his career in 1988, first at Ford and then at FIAT. Since 2002 he has held various roles at Nissan and Mitsubishi Europe, with increasing responsibilities in the commercial and marketing fields.
Paolo Tubito is assigned responsibility for Chief Marketing Officer role, coordinating all functions in the Regions.
After completing a degree in economics and business from the University of Bari, in Italy, Paolo Tubito furthered his studies at the University of Mid-Glamorgan, in the UK.
Tubito began his career in 1992, working at several communication agencies. Since 1998 he has held roles of increasing responsibility for communication, leadership marketing and innovation across key Nike geographies. Most recently, he served as Vice President for Nike Asia Pacific and Latin America.
Both report directly to Davide Grasso, Maserati CEO.
