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Fifty-five-year-old Dr Markus Schramm will, on May 1, 2018, take over as director of BMW Motorrad, the BMW Group’s motorcycle business. He will succeed Stephan Schaller, who left the BMW Group at the end of February 2018 to head up the management team at Voith GmbH & Co. KGaA, in Heidenheim, Germany. In the interim, BMW Motorrad has been under the provisional management of Hubert Kühner, Head of Finance, who is due for retirement in April 2018.
Schramm has been with the BMW Group since 1991 and is currently responsible for corporate and product strategy planning. He has previously held several management roles in Sales, Aftersales, Strategy, Planning and Controlling. Schramm is a passionate motorcyclist and marathon runner.
With over 90 years of expertise, BMW Motorrad is the most successful manufacturer of premium motorbikes and maxi-scooters. Over the last few years, a number of new models have brought significant growth to the brand, making it the leader in the upper-range motorcycle segment in markets around the world. Last year, BMW Motorrad delivered 164,153 motorcycles to customers worldwide, clocking up its seventh sales record in succession.
BMW Motorrad currently sells its products through over 1,200 dealers and importers in 90 countries.
