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- It’s really a hat trick for German automotive oil brand, Liqui Moly, as, for the third time in a row, readers of the German magazine “Sport
Auto” voted LIQUI MOLY the best oil brand.
“It is a great success for us to be continuously the best in a market
populated by many brands,” said LIQUI MOLY Managing Director, Günter Hiermaier, even as he stressed the importance of the award, saying, “Because the readers of Sport Auto are very tech-savvy and are aware of the importance of lubricants for high-performance vehicles.”
And really, for them, motor oil is not just some liquid that, once filled in, is then out of sight, out of mind and simply does its job, but rather is absolutely essential for the operational reliability and value retention of the vehicle.
This reliability is particularly important in motorsport. After all, the oil in racing conditions is exposed to the highest loads and must demonstrate its ability time and time again.
“Just as our oils prove themselves on the race tracks, our brand has to prove itself every day in the workshop, in the car dealership, in the specialist trade – wherever our products are available,” said Günter Hiermaier. And that is not a matter of course for the Managing Director, despite the numerous readers’ choice victories in various media over the past years.
“It’s just like being a motorsport team. Success is only possible if everyone does their best at all times.”
Liqui Moly
With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best
oil brand. The company sells its products in more than 120 countries and generated € 544 million in sales in 2018.
