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LIQUI MOLY said on Sunday that it would cancel its sponsorship of the hockey world championship if the event takes place in Belarus, maintaining that the situation playing out presently in that country contradicts the values it holds unto.
The leading German lubricants brand affirmed in a statement that
it “is known as a convinced sports sponsor” and was looking forward to the IIHF Hockey World Championship 2021, adding that the decision to become a sponsor was made in 2017.
According to the statement, “LIQUI MOLY is committed to fairness,
respect, freedom and the protection and respect of human rights.
“The current situation in Belarus as well as the politics of the
government, the treatment of demonstrators and obvious violations of human rights in Belarus deeply contradict LIQUI MOLY’s convictions and values.
“For this reason, LIQUI MOLY will cancel its sponsoring of the
hockey world championship if the IIHF committee hold on to the decision to let take place the competitions in Belarus.”
