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LIQUI MOLY, the oil and additives specialist, has stepped up its support for institutions and hospitals in the frontline of the battle to contain further spread of COVID-19 across Germany.
The leading German lubricant brand, which had earlier announced to support first responders and hospitals in the country with one million Euro worth of products, has increased its support to three million Euro worth of products.
LIQUI MOLY Managing Director, Ernst Prost, while announcing the raise in his latest memo to his staff, said: “One million Euro is not what it used to be, on Maundy Thursday, we made a donation of Liqui Moly products in the excess of one million euros.
“We want to help hospitals, rescue services and fire brigades with free products to be ready for action. A good deed which has been accepted incredible well, up to now, we have almost 1500 shipments to make…most of them, we will definitely be completed this and next week.
“After only a few days, I realize what a gigantic avalanche I kicked off. I didn’t know that we (thank God) have so many first responder vehicles and hospitals in Germany:-).
“We’ll just add an additional two million Euro of free products to those who are looking out for our health and lives! Who wants to be stuck on the open road on the way to the hospital, just because the engine died?
“It’s a simple thing to do; we will now give not one but three million euro of our products free of charge!”
Expressing what he described as great confidence and undiminished optimism, Prost also expressed gratitude to the company’s customers and sales staff.
“We will continue to be steadfast and produce and build up inventory. At the same time, we are putting all our energy into advertising: double-sided ads, saturate social media channels and 200 additional TV spots by mid-year.
“That is also a few million Euro extra investment …. Not exactly the teaching of cost-optimizing business administration … but it is part of our plan to keep the shop running and to get back to full power after the crisis.
“I expect an increased demand in four to six weeks at the latest. Then the business will be done by the one who can deliver. That will be us, because we can draw from our inventory and because we have proven that we can be relied on – especially throughout crises,” the Managing Director said.
