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Coca-Cola, the world’s most iconic beverage brand, penultimate Saturday, kicked-off an exciting new three-and-half year partnership with the English Premier League, the world’s most celebrated football league, with a bullet header #LeggoNaija announcement party that had sports icons, cultural celebrities and media giants in attendance.
Hosted by Coca-Cola, the announcement party took place at Filmhouse IMAX, Lekki, Lagos. The star studded event had football lovers like Folu Storms, Falz, Fade Ogunro, Uti Nwachukwu, Nedu Wazobia, Mozez Praiz and Frank Donga to bring down the roof.
From red carpet to plush event, guests in EPL-inspired outfits were ushered into the immersive IMAX cinema to watch the enthralling 1:30pm match between Tottenham Hotspur and Arsenal.
Post-match, Coca-Cola treated guests to a high energy music event, with performances by ‘Energy gad’ Dotun, Small Doctor, sensational lyricist Zoro, DJ Real and astounding dancer Kaffy – who had fans panting for more all night long. Coca-Cola took the chance to thrill a lucky fan with an iPhoneX for correctly predicting the scores of the match.
Post-match, Coca-Cola treated guests to a high energy music event, with performances by ‘Energy gad’ Dotun, Small Doctor, sensational lyricist Zoro, DJ Real and astounding dancer Kaffy – who had fans panting for more all night long. Coca-Cola took the chance to thrill a lucky fan with an iPhoneX for correctly predicting the scores of the match.
Also attending were the Managing Director, Coca-Cola Nigeria, Bhupendra Suri, and Franchise Marketing Manager, Gbolahan Sanni. Speaking of the partnership, Sanni explained that “The English Premier League unites lovers of the beautiful game like no other sport known to man. This aligns perfectly with Coca-Cola’s mantra to uplift, unite and bridge divides. It is why we are so proud of this opportunity to bring Nigerian football fans closer to EPL action and expand our extensive track record of sponsoring and supporting football locally and internationally.”
He added, “With the slogan #LeggoNaija, it’s our way of saying “Let’s go”. It is a call to all EPL fans in Nigeria to support their individual clubs and cheer them up to victory; and beyond football, it’s a clarion call to all Nigerians to go out there and achieve their dreams, start something great, overcome all odds and make Nigeria Proud.”
With this refreshing partnership, Coca-Cola joins the likes of EA Sports, Barclays, Cadbury, Carling, Nike and TagHeuer as the seventh official partner of the EPL.
