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Kia Nigeria has unveiled Miss Nigeria Queen, Shatu Garko, as its brand ambassador and 18-year-old Garko was presented the all-new Kia Rio as her official car. The ceremony was held at the Kia Showroom, Adeola Odeku, Lagos, as it marks the beginning of Shatu’s brand ambassadorial role with Kia Nigeria.
Having won the 44th edition of the prestigious Miss Nigeria contest in December, Garko entered into a partnership deal with Folio Media Group, the organisers of Miss Nigeria with a shared objective to empower young women through the beauty pageant. The partnership is aimed at supporting young women across the country. Keying into Kia’s new brand slogan of the ‘Movement that Inspires’ the partnership with Miss Nigeria seeks to provide a platform to inspire young girls to attain greatness and achieve their dreams.
Founder of Folio Media Group, the organizers of the pageant, Fidelis Anosike, said the vision was to create national empowerment and a role model that would serve as a driver for the young ladies.
“We want to use it to raise the voices of women. We believe that every Miss Nigeria will also take on these issues, raising the voices of women, especially as it relates to issues around the environment”, he stated.
Marketing Manager of Kia Nigeria, Olawale Jimoh, commented on the partnership at the unveiling ceremony .
“As a socially responsible brand in Nigeria, we understand the various struggles of young ladies, particularly in Nigeria and so we strive to make sure our company support organizations that uplift and support women in the country. Miss Nigeria has been the epitome of promoting diversity and self-development, by providing a platform where young women can thrive and find their true confidence in themselves, in order to pursue their dreams and attain greatness. Our partnership with the pageant further demonstrates our commitment to the capacity development of people in Nigeria,” he stated.
In her remarks, newly signed Kia ambassador, Garko, said, “It’s great to be part of the Kia family; a leading global brand with deep knowledge and expertise in creating technologically advanced cars and exceptional aftersales service. She continued “I am excited to be the brand ambassador of such a reliable brand as Kia, as a customer-centric brand with leading technology and impressive after-sales service in Nigeria, I’m excited and look forward to (having a good time) with Kia.”
For Olawale, “Miss Nigeria is a beauty contest that is there for young Nigerian women with an aim to push them from one level to another in all aspects. We will continue to sponsor programs that ensure girls’ empowerment because it’s one of the ways we give back to society and that’s why we are here. This partnership It’s one of the paths to achieving our corporate social responsibility objectives and we’re proud to name Shatu Garko, the 44th Miss Nigeria Queen our brand ambassador.”
