JLR Appoints Hearts & Science as Global Media Agency

In support of the Reimagine Strategy, JLR has appointed Hearts & Science, a brand of Omnicom Media Group, as its global media planning and buying agency. A successful global transition concluded in April 2023, effective across all key regions: China, Europe, Overseas, North America and the UK.

The appointment of Hearts & Science supports JLR’s commitment to become proud creators of the most desirable, modern luxury brands for the most discerning clients. All four brands in the JLR house of brands will be managed by Hearts & Science.

These include Jaguar, Range Rover, Discovery and Defender. Hearts & Science’s client centric approach fused with data science skills will accelerate growth and transformation. The agency was appointed following a thorough evaluation process.

Lennard Hoornik, Chief Commercial Officer, JLR, said: “Throughout the tender process Hearts & Science demonstrated they were the most capable partner to help JLR build equity across our house of brands and to embed a performance marketing-led ecosystem and we are excited to begin our partnership with them. We would like to wholeheartedly thank Dentsu for their partnership during the past five years.”