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It is no news that the Mopar brand isn’t alone in choosing the Jeep® Wrangler and Dodge Charger as perfect canvasses for customisation. On November 1, 2016, the Jeep Wrangler received an award tagged “the Hottest 4×4-SUV” on the trade show floor for the seventh year in a row. This took place at the Specialty Equipment Market Association (SEMA) Show Awards Breakfast, where the Dodge Charger also took home inaugural honours as “Hottest Sedan.”
These awards were accepted by Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global.
The brand’s booth at SEMA featured Mopar-modified Jeep Wrangler and Dodge Charger vehicles among a total of 14 customized Mopar rides and hundreds of Mopar products in the brand’s 15,345-square-foot exhibit.
“The SEMA Show and SEMA members play a critical role in identifying the hottest trends and rides in the vehicle customization industry, which is why winning a SEMA Award represents an important recognition for our company,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “Enthusiasts customise vehicles they love and feel passionate about, and we at Mopar are lucky to have such a great portfolio of vehicles within the FCA umbrella. FCA vehicles are the perfect canvas for our accessories and performance parts.”
Jeep Wrangler is the most Mopar-modified vehicle, with nearly all (98%) Wrangler owners customizing their ride with at least one Mopar accessory or part. For the Dodge Charger, Mopar has nearly 150 accessories and performance parts available to personalize the world’s only four-door muscle car.
Mopar has also established 11 Mopar Custom Shops in four different countries to enable owners to personalize all FCA US vehicles even before they are delivered.
“Jeep is one of the most accessory-friendly vehicles available, having won the SEMA Award as the ‘Hottest 4×4-SUV’ repeatedly,” said SEMA President and CEO Chris Kersting. “Given the vehicle’s versatility as a daily driver and for off-road use, it comes as no surprise that the Jeep remains so popular among the automotive community.
The elegant and athletic Dodge Charger also won the first ever “Hottest Sedan” award for the numerous customization options it bring to drivers. Dodge drivers want both practicality and power and the Dodge Charger offers the right platform for its owners.
“The Dodge Charger is an iconic vehicle among muscle cars and is an example of how an already great vehicle can be made even greater through personalization and customization. There are hundreds of products available for consumers to enhance the performance and styling of their Dodge Chargers.” – SEMA President and CEO Chris Kersting
“Nigerians have embraced the FCA brand because a lot of owners do not lag behind in vehicle customization. Most Jeep Wrangler owners regularly opt for at least one accessory such as bigger tires or upper light bars. It is quite apparent that customers have unique tastes for Dodge Chargers and Jeep Wranglers. We are happy to offer customization services to suit each request as all our authorized workshops are fully equipped with the necessary facilities to render maintenance, genuine spare parts replacements and other aftersales services,” says Stavros Diamantidis, General Manager for Chrysler, Jeep, Dodge, Ram at Weststar Associates.
